[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fsGPhmtFKg6DybRUL1xxH960M79Waw7MX7U9xhlUvaOA":3,"settings":102,"18590-otdbDg,HZoNZg,Muk3Uw":188,"$fRMDJZdsqlR-B2Nn6HBsJt6rsjYegDmjs5k0J-M9_WWY":250},{"id":4,"type":5,"cta":6,"cta_link":6,"created_at":7,"updated_at":8,"owner_id":9,"owner_relationship":10,"views":11,"owner":12,"contributors":21,"article_framework_elements":45,"article_industries":46,"article_locations":54,"involved_organisation":62,"collections":75,"image":78,"view_count":11,"contents":82,"canEdit":101},"18590","business_case",null,"2022-08-08T14:28:21.647Z","2026-07-13T18:02:09.980Z","otdbDg","collaborator",28,{"id":9,"type":13,"owner_id":9,"about":6,"job_title":6,"url":6,"linkedin":6,"email":6,"staff_of_id":6,"organisation_id":6,"organisation":6,"owner":14,"profile":17},"user",{"id":9,"first_name":15,"last_name":16},"Mariana","Anacleto",{"id":18,"link":19,"alt":6,"source":6,"created_at":20,"updated_at":6,"article_id":6,"image_profile_id":6,"banner_profile_id":9},"P75jk8gvtNwLpWgO36I_VSJ12","https://kh-assets.prod.circularity-gap.world/profile-avatar/1778152747792-DVxdM_Kj.jpg","2026-05-07T11:35:49.527Z",[22,32,41],{"article_id":4,"contributor_id":23,"contributor":24},"HZoNZg",{"id":23,"type":13,"owner_id":23,"about":6,"job_title":6,"url":6,"linkedin":6,"email":6,"staff_of_id":6,"organisation_id":6,"organisation":6,"owner":25,"profile":28},{"id":23,"first_name":26,"last_name":27},"Francesco","Cundari",{"id":29,"link":30,"alt":6,"source":6,"created_at":31,"updated_at":6,"article_id":6,"image_profile_id":6,"banner_profile_id":23},"qmWF3UJe8KYbCrquLXfjidKzA","https://kh-assets.prod.circularity-gap.world/profile-avatar/1778088524219-wjfhWJJ2.jpg","2026-05-06T17:28:25.427Z",{"article_id":4,"contributor_id":33,"contributor":34},"Muk3Uw",{"id":33,"type":13,"owner_id":33,"about":6,"job_title":6,"url":6,"linkedin":6,"email":6,"staff_of_id":6,"organisation_id":6,"organisation":6,"owner":35,"profile":38},{"id":33,"first_name":36,"last_name":37},"Liliia","Akatova",{"id":39,"link":40,"alt":6,"source":6,"created_at":20,"updated_at":6,"article_id":6,"image_profile_id":6,"banner_profile_id":33},"7H4fUHJJEfG1pka0wg6T8p4qo","https://kh-assets.prod.circularity-gap.world/profile-avatar/1778152468079-BCOaGS2s.jpg",{"article_id":4,"contributor_id":9,"contributor":42},{"id":9,"type":13,"owner_id":9,"about":6,"job_title":6,"url":6,"linkedin":6,"email":6,"staff_of_id":6,"organisation_id":6,"organisation":6,"owner":43,"profile":44},{"id":9,"first_name":15,"last_name":16},{"id":18,"link":19,"alt":6,"source":6,"created_at":20,"updated_at":6,"article_id":6,"image_profile_id":6,"banner_profile_id":9},[],[47],{"article_id":4,"industry_id":48,"created_at":49,"updated_at":6,"industry":50},"fashion_and_textiles","2026-05-07T11:47:01.685Z",{"id":48,"name":51,"description":52,"sector":53},"Fashion and Textiles","Producing textile and leather products and processing them into apparel and accessories","goods_and_services",[55],{"article_id":4,"location_id":56,"created_at":49,"updated_at":6,"location":57},"2643743",{"id":56,"type":58,"name":59,"color":6,"parent_location_id":60,"created_at":61,"updated_at":6},"city","London","GBR","2026-02-27T07:55:14.722Z",[63],{"article_id":4,"organisation_id":64,"created_at":49,"updated_at":6,"organisation":65},"E4jY",{"id":64,"name":66,"link":67,"profile":68},"Sojo","https://home.sojo.uk",[69],{"id":64,"type":70,"owner_id":71,"about":6,"job_title":6,"url":6,"linkedin":6,"email":6,"staff_of_id":6,"organisation_id":64,"profile":72},"organisation","000000",{"id":73,"link":74,"alt":6,"source":6,"created_at":49,"updated_at":6,"article_id":6,"image_profile_id":6,"banner_profile_id":64},"mQVsUMpkCi9lMjRE9aT6N9OUe","https://kh-assets.prod.circularity-gap.world/org-profile-avatar/1778154885759-T9N_HvUE.jpeg",[76],{"collection_id":77},"switchtocircular",{"id":79,"link":80,"alt":6,"source":6,"created_at":7,"updated_at":81,"article_id":4,"image_profile_id":6,"banner_profile_id":6},"fD_OYb4I36A=","https://kh-assets.prod.circularity-gap.world/main-image/1778154885215-A7Xr4zEZ.jpeg","2023-01-18T16:06:21.954Z",[83],{"id":84,"score":85,"body":86,"status":100,"article_id":4,"created_at":7,"updated_at":81,"published_at":7},"FiDi",0,{"title":87,"outcome":88,"problem":89,"summary":90,"solution":91,"attachment":92},"Sojo - the UK's first clothing repair app connects users to local seamsters via bike","\u003Cp>Sojo aims to decentralise a fragmented industry by creating a community of seamsters and giving them exposure and a steady flow of work via the app. The hyper-local setup of their business model makes it a cheaper alternative for brands compared to in-house repairs.\u003C/p>","\u003Cp>According to a 2019 survey, only one-third (36%) of people in the UK repair their clothes when they break. One in four skips mending because 'it's just easier to buy something new' (Censuswide, 2019)*. This results in a staggering 13 million items going to landfills in the UK each week.\u003C/p>\u003Cp>Consumers who are already embracing sustainable habits by shopping second-hand on the other hand, often find that garments are unfortunately not the right size for them and finding a qualified seamster who can do the alteration can be time-consuming.\u003C/p>\u003Cp>Finally, from a business perspective, 64% of customer returns are due to poor fit, with a £20 average cost of return and 2.8kg of carbon per item returned. Clearly, there is a gap that can be bridged by an accessible and streamlined repair service.\u003C/p>","\u003Cp>Based in London, this clothing repair and alterations app connects users to a network of local seamsters via bike, with home pick up, and delivery. By simplifying repairs, Sojo aims to start a mending revolution.\u003C/p>","\u003Cp>The positive impact of repair as a circular strategy is substantial as wearing an item 5 times produces 400% more carbon than wearing it 50 times. To extend the life of much-loved garments as well as remove some of the barriers to buying pre-worn clothing, Sojo operates on a direct-to-consumer and a business-to-business model.\u003C/p>\u003Cp>As a D2C, users can choose from a list of services or add new requests and read about the allocated seamster. Currently covering zone 1&2 in London, orders are picked up and brought by bike to small tailoring businesses in the area and delivered within 5 days. Sojo takes a 30% commission from the seamsters to whom it sends work through the app and charges a £3.99 delivery fee.\u003C/p>\u003Cp>To nail the perfect fit from a distance, they recommend users to include an item that fits them well in their order as a reference, or to pin the excess fabric (for which they have supporting video tutorials).\u003C/p>\u003Cp>As a B2B, they offer eCom alterations and repairs as a post-purchase sizing solution to reduce returns and increase LTV, quickly integrated into a company's website by Sojo's technical team. To date, they have partnered with Ganni, Beyond Retro and Prochaine (Sep 2022).\u003C/p>",[93,96,98],{"name":94,"type":95,"value":94},"https://www.instagram.com/p/CRVwocEBje2/?hl=en","link",{"name":97,"type":95,"value":97},"https://wwd.com/sustainability/business/tailoring-repairs-app-sojo-raises-2-4-million-in-pre-seed-funding-1235165554/",{"name":99,"type":95,"value":99},"https://www.harpersbazaar.com/uk/fashion/what-to-wear/a35351851/sojo-app-sustainability/","published",false,{"data":103,"meta":187},{"id":104,"documentId":105,"createdAt":106,"updatedAt":107,"publishedAt":108,"nav_secondary":109,"nav_primary":110},76,"cq0rcn2xoi5no1yfyvbgyln1","2025-06-22T14:25:01.818Z","2026-07-02T16:14:49.843Z","2026-07-02T16:14:50.119Z",[],[111,116,144,149,154,182],{"id":112,"label":113,"url":114,"disable_label_url":6,"children_links":115},711,"About","/about",[],{"id":117,"label":118,"url":119,"disable_label_url":6,"children_links":120},715,"Focus areas","programmes",[121,124,128,132,136,140],{"id":122,"label":118,"url":123},1689,"/programmes",{"id":125,"label":126,"url":127},1690,"Cities & regions","/programmes/cities",{"id":129,"label":130,"url":131},1691,"Finance & economics","/programmes/finance",{"id":133,"label":134,"url":135},1692,"Textiles & fashion","/programmes/textiles",{"id":137,"label":138,"url":139},1693,"Jobs & employment","/programmes/jobs",{"id":141,"label":142,"url":143},1694,"Global value chains","/programmes/value-chains",{"id":145,"label":146,"url":147,"disable_label_url":6,"children_links":148},712,"Services","/services",[],{"id":150,"label":151,"url":152,"disable_label_url":6,"children_links":153},713,"Impact","/impact",[],{"id":155,"label":156,"url":157,"disable_label_url":6,"children_links":158},716,"CGR","/cgr",[159,162,166,170,174,178],{"id":160,"label":161,"url":157},1695,"About CGR",{"id":163,"label":164,"url":165},1696,"CGR Global","/cgr/cgr-global",{"id":167,"label":168,"url":169},1697,"CGR Nations","/cgr/cgr-national",{"id":171,"label":172,"url":173},1698,"CGR Regions & cities","/cgr/cgr-regions-cities",{"id":175,"label":176,"url":177},1699,"CGR Industries","/cgr/cgr-industries",{"id":179,"label":180,"url":181},1700,"CGR Methodology","/cgr/cgr-methodology",{"id":183,"label":184,"url":185,"disable_label_url":6,"children_links":186},714,"Resources","/knowledge-hub/search",[],{},[189,194,199,204,209,214,219,224,230,235,240,245],{"id":190,"title":191,"type":5,"image":192,"isCE":101,"edit":101,"date":193},"3791","Aquafil Econyl - Recycling waste into infinitely recyclable nylon yarn","https://kh-assets.prod.circularity-gap.world/main-image/1778154850180-g47hAxLW.jpeg","2025-01-17T16:36:22.181Z",{"id":195,"title":196,"type":5,"image":197,"isCE":101,"edit":101,"date":198},"3950","RePack - Takeback program for reusable packaging","https://kh-assets.prod.circularity-gap.world/main-image/1778154851767-LOqYpUkx.jpeg","2025-01-17T16:36:36.446Z",{"id":200,"title":201,"type":5,"image":202,"isCE":101,"edit":101,"date":203},"7572","Bergans of Norway: Long live the product","https://kh-assets.prod.circularity-gap.world/main-image/1778152466818-lLF1k7zZ.jpeg","2025-05-09T13:19:27.958Z",{"id":205,"title":206,"type":5,"image":207,"isCE":101,"edit":101,"date":208},"3764","Ghirardelli Chocolate - reusable packaging for internal logistics","https://kh-assets.prod.circularity-gap.world/main-image/1778154849018-gxocCsY8.jpeg","2025-01-17T16:36:17.176Z",{"id":210,"title":211,"type":5,"image":212,"isCE":101,"edit":101,"date":213},"18721","SOS Costura: Brazil's first clothing repair and alterations app","https://kh-assets.prod.circularity-gap.world/main-image/1778152780048-MKOEf2GQ.jpeg","2024-01-23T13:06:57.872Z",{"id":215,"title":216,"type":5,"image":217,"isCE":101,"edit":101,"date":218},"22615","EREKS-ERA Blue Matters - circular jeans production","https://kh-assets.prod.circularity-gap.world/main-image/1778154984402-G6F4KE1a.jpeg","2025-08-21T00:57:06.292Z",{"id":220,"title":221,"type":5,"image":222,"isCE":101,"edit":101,"date":223},"18724","Making biogas and biofertilizers from solid waste of alpaca and sheep wool in Arequipa.","https://kh-assets.prod.circularity-gap.world/main-image/1778152783345-C5ud-Hn0.jpeg","2025-01-17T16:30:58.116Z",{"id":225,"title":226,"type":227,"image":228,"isCE":101,"edit":101,"date":229},"19483","New York Fashion Sustainability And Social Accountability Act","policy_case","https://kh-assets.prod.circularity-gap.world/main-image/1778153943408-9k0-JZKR.jpeg","2025-01-17T16:35:29.630Z",{"id":231,"title":232,"type":5,"image":233,"isCE":101,"edit":101,"date":234},"3645","Carlsberg snap pack - replaces plastic ring can holders with recyclable glue","https://kh-assets.prod.circularity-gap.world/main-image/1778154848143-7xxQeJL9.jpeg","2025-01-17T16:36:05.020Z",{"id":236,"title":237,"type":5,"image":238,"isCE":101,"edit":101,"date":239},"18689","La Costurería: bringing clothing repair and alterations to home","https://kh-assets.prod.circularity-gap.world/main-image/1778152777177-bUte5Vjw.jpeg","2023-12-28T11:26:16.931Z",{"id":241,"title":242,"type":5,"image":243,"isCE":101,"edit":101,"date":244},"18722","Segundo Vuelo: a Peruvian artisan association repurposes LATAM Airlines uniforms into embroidered accessories","https://kh-assets.prod.circularity-gap.world/main-image/1778152781444-ZgM2nEY0.jpeg","2023-12-28T11:26:13.213Z",{"id":246,"title":247,"type":5,"image":248,"isCE":101,"edit":101,"date":249},"19150","Todo Arreglos: clothing repair and alterations brought to home in Bogotá","https://kh-assets.prod.circularity-gap.world/main-image/1778153928426-E0D53eSt.jpeg","2023-12-28T12:27:34.555Z",{"likeCount":85,"isLiked":101}]