[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"settings":3,"$fPUm0IjVKqGUm3RHNYtMS-oeteFm8FftDhO9jdvGJuDY":82,"18821-QJ_ngw,iM0hkw":205,"$fHK3W3RG_AorFMoMDUJUA0wQrZvdw67xo09VXyuaiVig":252},{"data":4,"meta":81},{"id":5,"documentId":6,"createdAt":7,"updatedAt":8,"publishedAt":9,"nav_secondary":10,"nav_primary":11},74,"cq0rcn2xoi5no1yfyvbgyln1","2025-06-22T14:25:01.818Z","2026-05-26T16:26:38.254Z","2026-05-26T16:26:38.726Z",[],[12,18,46,51,56,76],{"id":13,"label":14,"url":15,"disable_label_url":16,"children_links":17},699,"About","/about",null,[],{"id":19,"label":20,"url":21,"disable_label_url":16,"children_links":22},703,"Focus areas","programmes",[23,26,30,34,38,42],{"id":24,"label":20,"url":25},1651,"/programmes",{"id":27,"label":28,"url":29},1652,"Cities & regions","/programmes/cities",{"id":31,"label":32,"url":33},1653,"Finance & economics","/programmes/finance",{"id":35,"label":36,"url":37},1654,"Textiles & fashion","/programmes/textiles",{"id":39,"label":40,"url":41},1655,"Jobs & employment","/programmes/jobs",{"id":43,"label":44,"url":45},1656,"Global value chains","/programmes/value-chains",{"id":47,"label":48,"url":49,"disable_label_url":16,"children_links":50},700,"Services","/services",[],{"id":52,"label":53,"url":54,"disable_label_url":16,"children_links":55},701,"Impact","/impact",[],{"id":57,"label":58,"url":59,"disable_label_url":16,"children_links":60},704,"CGR","/cgr",[61,64,68,72],{"id":62,"label":63,"url":59},1657,"About CGR",{"id":65,"label":66,"url":67},1658,"CGR Global","/cgr/cgr-global",{"id":69,"label":70,"url":71},1659,"CGR Nations","/cgr/cgr-national",{"id":73,"label":74,"url":75},1660,"CGR Regions & cities","/cgr/cgr-regions-cities",{"id":77,"label":78,"url":79,"disable_label_url":16,"children_links":80},702,"Resources","/knowledge-hub/search",[],{},{"id":83,"type":84,"cta":16,"cta_link":16,"created_at":85,"updated_at":86,"owner_id":87,"owner_relationship":88,"views":89,"owner":90,"contributors":99,"article_framework_elements":114,"article_industries":124,"article_locations":156,"involved_organisation":157,"collections":180,"image":183,"view_count":89,"contents":187,"canEdit":204},"18821","business_case","2022-08-11T14:44:32.092Z","2026-06-03T23:53:34.539Z","QJ_ngw","collaborator",73,{"id":87,"type":91,"owner_id":87,"about":16,"job_title":16,"url":16,"linkedin":16,"email":16,"staff_of_id":16,"organisation_id":16,"organisation":16,"owner":92,"profile":95},"user",{"id":87,"first_name":93,"last_name":94},"Elsa","Parker",{"id":96,"link":97,"alt":16,"source":16,"created_at":98,"updated_at":16,"article_id":16,"image_profile_id":16,"banner_profile_id":87},"4w261sS8qUjTGYp7MwVvSvCKL","https://kh-assets.prod.circularity-gap.world/profile-avatar/1778097377422-owy2dJNf","2026-05-06T19:13:28.601Z",[100,110],{"article_id":83,"contributor_id":101,"contributor":102},"iM0hkw",{"id":101,"type":91,"owner_id":101,"about":16,"job_title":16,"url":16,"linkedin":16,"email":16,"staff_of_id":16,"organisation_id":16,"organisation":16,"owner":103,"profile":106},{"id":101,"first_name":104,"last_name":105},"Ardiyanti","Cahyani",{"id":107,"link":108,"alt":16,"source":16,"created_at":109,"updated_at":16,"article_id":16,"image_profile_id":16,"banner_profile_id":101},"rgVOLBM7fshxVbP0XdLOVwKlT","https://kh-assets.prod.circularity-gap.world/profile-avatar/1778083062708-lf8Nvru_.jpg","2026-05-06T16:41:52.477Z",{"article_id":83,"contributor_id":87,"contributor":111},{"id":87,"type":91,"owner_id":87,"about":16,"job_title":16,"url":16,"linkedin":16,"email":16,"staff_of_id":16,"organisation_id":16,"organisation":16,"owner":112,"profile":113},{"id":87,"first_name":93,"last_name":94},{"id":96,"link":97,"alt":16,"source":16,"created_at":98,"updated_at":16,"article_id":16,"image_profile_id":16,"banner_profile_id":87},[115],{"article_id":83,"framework_element_id":116,"created_at":117,"updated_at":16,"framework_element":118},"social","2026-05-07T11:35:49.527Z",{"id":116,"name":119,"framework_id":120,"created_at":121,"updated_at":121,"framework":122},"Social","Impacts","2026-02-27T04:05:35.406Z",{"id":120,"name":120,"created_at":123,"updated_at":123},"2026-02-27T04:05:34.782Z",[125,131,136,141,146,151],{"article_id":83,"industry_id":126,"created_at":117,"updated_at":16,"industry":127},"retail",{"id":126,"name":128,"description":129,"sector":130},"Retail","Providing goods on the Internet, through mail order, or television, or providing goods in stores, including apparel, electronics, furniture, food and drug, etc.","goods_and_services",{"article_id":83,"industry_id":132,"created_at":117,"updated_at":16,"industry":133},"electronics_and_appliances",{"id":132,"name":134,"description":135,"sector":130},"Electronics and Appliances","Producing electronics products for businesses and consumers, including cellular phones, personal computers, printers, servers, electronic computer components and peripherals, TVs, audio equipment, as well as household appliances, such as refrigerators, washing machines, etc.",{"article_id":83,"industry_id":137,"created_at":117,"updated_at":16,"industry":138},"hospitality_and_tourism",{"id":137,"name":139,"description":140,"sector":130},"Hospitality and Tourism","Providing recreational and cultural services, including hotels, resorts, casinos, sport and fitness centers, stadiums, golf courses and amusement parks, restaurants, bars, pubs, fast-food or take-out facilities, as well as libraries and museums",{"article_id":83,"industry_id":142,"created_at":117,"updated_at":16,"industry":143},"personal_products_and_services",{"id":142,"name":144,"description":145,"sector":130},"Personal Products and Services","Producing and providing leisure and personal products and services for consumers, such as cleaning products, sports equipment and toys, personal and beauty care products, as well as domestic and personal services such as caretaking, cleaning, hairdressing and other beauty treatment, funeral and related activities",{"article_id":83,"industry_id":147,"created_at":117,"updated_at":16,"industry":148},"fashion_and_textiles",{"id":147,"name":149,"description":150,"sector":130},"Fashion and Textiles","Producing textile and leather products and processing them into apparel and accessories",{"article_id":83,"industry_id":152,"created_at":117,"updated_at":16,"industry":153},"home_and_office_furnishings",{"id":152,"name":154,"description":155,"sector":130},"Home and Office Furnishings","Producing indoor products for the home and office, such as furniture, including upholstery, carpets and wall-coverings, as well as cutlery, cookware, glassware, crystal, silverware, utensils, kitchenware and household specialties",[],[158,170],{"article_id":83,"organisation_id":159,"created_at":117,"updated_at":16,"organisation":160},"y1m2",{"id":159,"name":161,"link":162,"profile":163},"Good On You","https://goodonyou.eco/",[164],{"id":159,"type":165,"owner_id":166,"about":16,"job_title":16,"url":16,"linkedin":16,"email":16,"staff_of_id":16,"organisation_id":159,"profile":167},"organisation","000000",{"id":168,"link":169,"alt":16,"source":16,"created_at":117,"updated_at":16,"article_id":16,"image_profile_id":16,"banner_profile_id":159},"w4-kCJWnkTEwc_huY8QilPx2N","https://kh-assets.prod.circularity-gap.world/org-profile-avatar/1778152768753-SUixYIMV.jpeg",{"article_id":83,"organisation_id":171,"created_at":117,"updated_at":16,"organisation":172},"ycCX",{"id":171,"name":173,"link":174,"profile":175},"UL Solutions","https://www.ul.com",[176],{"id":171,"type":165,"owner_id":166,"about":16,"job_title":16,"url":16,"linkedin":16,"email":16,"staff_of_id":16,"organisation_id":171,"profile":177},{"id":178,"link":179,"alt":16,"source":16,"created_at":117,"updated_at":16,"article_id":16,"image_profile_id":16,"banner_profile_id":171},"LNJGWmUUHPjxZg8H4R7ImEOQS","https://kh-assets.prod.circularity-gap.world/org-profile-avatar/1778152787185-KZo2Df28.jpeg",[181],{"collection_id":182},"wctd",{"id":184,"link":185,"alt":16,"source":16,"created_at":85,"updated_at":186,"article_id":83,"image_profile_id":16,"banner_profile_id":16},"6P_tqxVwLYc=","https://kh-assets.prod.circularity-gap.world/main-image/1778152786855-an0dTVFO.jpeg","2022-08-16T12:31:50.977Z",[188],{"id":189,"score":190,"body":191,"status":203,"article_id":83,"created_at":85,"updated_at":186,"published_at":85},"xe20",0,{"title":192,"outcome":193,"problem":194,"summary":195,"solution":196,"attachment":197},"The Seven Sins of Greenwashing - how consumers can avoid falling for false green marketing in the textile industry","\u003Cp>The Seven Sins of Greenwashing serve as a comprehensive guideline against which to assess fashion brands' claims.\u003C/p>\u003Cp>Through learning about greenwashing in the textile industry, consumers are able to shop more savvily, bearing in mind the telltale signs of false advertising.\u003C/p>\u003Cp>Other companies, including Good On You, have also published reports and guidance to further inform the general public on misleading green advertising, calling out fashion brands by name.\u003C/p>\u003Cp>For example, the Sin of Lesser of Two Evils can be seen in Boohoo's 'sustainable collection', where although more recycled materials may be used, this distracts from extremely wasteful fast fashion model that the brand operates on.\u003C/p>\u003Cp>Overall, educating the consumer can be the first step in bringing about more substantial change, as firms face more pressure to actually achieve their environmental claims.\u003C/p>","\u003Cp>There has been a considerable rise in consumer demand for sustainable and environmentally friendly products, especially in the textile industry.\u003C/p>\u003Cp>More and more fashion brands are promoting their green initiatives, however in some instances, these claims are misleading.\u003C/p>\u003Cp>In a 2021 report, Changing Markets Foundation found that as many as 59% of all environmental claims by European and UK fashion brands are misleading and therefore could be greenwashing.\u003C/p>\u003Cp>This figure is staggering and highlights the high prevalence of false green advertising. It is hard for consumers to pick out genuine textile companies' claims from misleading ones.\u003C/p>","\u003Cp>Greenwashing can be defined as whitewashing in business world, by making false environmental claims. Recognising examples of corporate greenwashing has been made easier with the guidelines TerraChoice have published. These 'seven sins of greenwashing' are intended to help the everyday consumer made more genuinely green consumption choices.\u003C/p>","\u003Cp>Environmental researchers at TerraChoice have compiled a comprehensive list of types of greenwashing - dubbed the 'seven sins of greenwashing', to serve as a guide to consumers in the assessing green claims of fashion brands (although they apply to all industries).\u003C/p>\u003Cp>The seven sins are as follows:\u003C/p>\u003Cp>1. \u003Cstrong>Sin of the Hidden Trade-Off\u003C/strong>: implying that a product is green based on a narrow set of attributes without attention to other important environmental issues.\u003C/p>\u003Cp>2. \u003Cstrong>Sin of No Proof\u003C/strong>: occurs when claims cannot be supported by easily accessible information or third-party certification.\u003C/p>\u003Cp>3. \u003Cstrong>Sin of Vagueness\u003C/strong>: occurs when a claim is poorly defined and therefore likely to be misunderstood by consumers.\u003C/p>\u003Cp>4. \u003Cstrong>Sin of Worshipping False Labels\u003C/strong>: occurs when the product gives the impression of third-party endorsement which isn't real. This could be through creating fake certification - often companies own in-house certification means they don't have to adhere to any rigid environmental standards.\u003C/p>\u003Cp>5. \u003Cstrong>Sin of Irrelevance\u003C/strong>: occurs when the claim, although truthful, is unimportant for companies seeking environmentally friendly products.\u003C/p>\u003Cp>6. \u003Cstrong>Sin of Lesser of Two Evils\u003C/strong>: occurs when a claim could be truthful within the product category but risks distracting the consumer from the greater environmental impacts of the category as a whole.\u003C/p>\u003Cp>7. \u003Cstrong>Sin of Fibbing\u003C/strong>: occurs when a product's claims are simply false.\u003C/p>",[198,201],{"name":199,"type":200,"value":199},"https://www.ul.com/insights/sins-greenwashing","link",{"name":202,"type":200,"value":202},"https://goodonyou.eco/greenwashing-examples/","published",false,[206,211,217,222,227,232,237,242,247],{"id":207,"title":208,"type":84,"image":209,"isCE":204,"edit":204,"date":210},"18589","Good On You: the app that gives fashion brands an ethical and environmental rating","https://kh-assets.prod.circularity-gap.world/main-image/1778152768264-CQWlKf9k.jpeg","2023-04-11T16:20:47.227Z",{"id":212,"title":213,"type":214,"image":215,"isCE":204,"edit":204,"date":216},"4035","Government program to reuse plastic in roads","policy_case","https://kh-assets.prod.circularity-gap.world/main-image/1778083060480-kmTgZWUJ.jpeg","2024-01-23T12:06:32.574Z",{"id":218,"title":219,"type":84,"image":220,"isCE":204,"edit":204,"date":221},"18028","New Fibre Circulose® made from 100% textile waste with high cellulosic content.","https://kh-assets.prod.circularity-gap.world/main-image/1778152733659-Hmf6E8pQ.jpeg","2022-08-23T15:32:35.769Z",{"id":223,"title":224,"type":84,"image":225,"isCE":204,"edit":204,"date":226},"8903","Ecodicta - rental wardrobe and fashion sharing service by subscription in Spain","https://kh-assets.prod.circularity-gap.world/main-image/1778152513912-cPmcL38F.jpeg","2024-01-23T14:26:19.873Z",{"id":228,"title":229,"type":214,"image":230,"isCE":204,"edit":204,"date":231},"7660","Quezon City's urban agriculture programme","https://kh-assets.prod.circularity-gap.world/main-image/1778092643941-H7PYFeKa.jpeg","2024-01-11T15:37:26.325Z",{"id":233,"title":234,"type":214,"image":235,"isCE":204,"edit":204,"date":236},"18460","The Uyghur Forced Labor Prevention Act (UFLPA): Enhancing Transparency of the Clothing Supply Chain","https://kh-assets.prod.circularity-gap.world/main-image/1778152764570-DqutwgGd.jpeg","2024-01-24T12:57:28.224Z",{"id":238,"title":239,"type":214,"image":240,"isCE":204,"edit":204,"date":241},"7658","Biodegradable waste treatment facility project in Quezon","https://kh-assets.prod.circularity-gap.world/main-image/1778092642417-SKxo2fbN.jpeg","2024-01-11T15:52:20.911Z",{"id":243,"title":244,"type":84,"image":245,"isCE":204,"edit":204,"date":246},"16580","Hydro Victoria Fish Hatchery Farm Ltd - Black soldier fly for aquaculture farming","https://kh-assets.prod.circularity-gap.world/main-image/1778097378192-AIV8H6Gg.jpeg","2022-06-27T06:59:23.685Z",{"id":248,"title":249,"type":84,"image":250,"isCE":204,"edit":204,"date":251},"16583","The Power Circle - Black soldier fly for poultry feed","https://kh-assets.prod.circularity-gap.world/main-image/1778097380703-ZavtiSpm.jpeg","2022-06-27T06:50:41.908Z",{"likeCount":190,"isLiked":204}]