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ambitious targets to use more circular materials","\u003Cp>H&M's production of clothing, particularly from virgin materials like conventional cotton and polyester, contributes significantly to greenhouse gas emissions and therefore damaging planetary boundaries such as climate change. By aiming for 100% recycled or sustainably sourced materials by 2030, H&M is reducing emissions associated with the extraction, production, and processing of raw materials.\u003C/p>\u003Cp>Through its initiatives, H&M is aiming to reduce its reliance on virgin resources, water, energy, and chemical use. The group also works on prolonging product life, notably by implementing circular business models.\u003C/p>","\u003Cp>As a fast fashion giant, H&M Group has faced significant challenges related to the environmental impacts of its traditional business model. The fashion industry is known for its heavy reliance on virgin materials, excessive water and energy consumption, and chemical use in production processes, particularly in dyeing and finishing. Additionally, fast fashion’s business model generates large amounts of textile waste, as garments often have short lifespans before being discarded.\u003C/p>","\u003Cp>H&M Group, a leading global fast fashion retailer has set ambitious goals for 2030. Through innovation, partnerships, and circular business models, it aims for 100% of its materials to be recycled or sustainably sourced.\u003C/p>","\u003Cp>As one of the best-known fast fashion retailers, H&M Group is now aiming for 100% of their materials to be recycled or sustainably sourced by 2030, with a target of 50% recycled materials. 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rel=\"noopener noreferrer\" target=\"_blank\">COS Full Circle \u003C/a>and \u003Ca href=\"https://www2.hm.com/nl_nl/sustainability-at-hm/take-care/take-care.html\" rel=\"noopener noreferrer\" target=\"_blank\">H&M Take Care\u003C/a>.\u003C/p>\u003Cp>Furthermore, H&M Group actively explores customer-facing circular business models like resale and rental through partnerships with \u003Ca href=\"https://www2.hm.com/nl_nl/dames/duurzaamheid/hm-x-sellpy.html\" rel=\"noopener noreferrer\" target=\"_blank\">Sellpy\u003C/a>, \u003Ca href=\"https://www2.hm.com/nl_nl/dames/duurzaamheid/9035-rental22.html\" rel=\"noopener noreferrer\" target=\"_blank\">H&M Rental\u003C/a>, and in-store second-hand options at \u003Ca href=\"https://www.weekday.com/en-eu/curated-second-hand/\" rel=\"noopener noreferrer\" target=\"_blank\">Weekday\u003C/a> and \u003Ca href=\"https://www.monki.com/en_eur/about-monki/transparency/circularity/pre-loved-second-hand.html\" rel=\"noopener noreferrer\" target=\"_blank\">Monki\u003C/a>.\u003C/p>\u003Cp>In 2021, H&M worked with several partners on \u003Ca href=\"https://www.bsr.org/reports/BSR-Keeping-Workers-in-the-Loop.pdf\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cem>Keeping Workers in the Loop\u003C/em>\u003C/a>, a report focused on the employment impacts of shifting to a circular fashion system with recommendations on how to create a just, fair, and inclusive fashion 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