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achieved impressive results:\u003C/p>\u003Cp>- 25% of households managed to reduce their waste generation over 80% and 70% of them reduced it by 50%\u003C/p>\u003Cp>- Families who took up the challenge have also seen important economic savings\u003C/p>\u003Cp>- The network of actors involved in moving the town forward grown fast and helped to create a social fabric. \u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>Now Roubaix is not only contributing towards the national path to zero waste but it also portrays a new image of itself as a city.\u003C/p>","\u003Cp>The town of Roubaix, situated in the north of France, is a post-industrial area, considered to be the poorest town in France. 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