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While users might want to dress a certain way for specific occasions, this leads to significant waste generation. Thousands of tonnes of waste is reported to be generated on a single day of Halloween from clothing sold by retailers. Parents often like dressing their kids fancifully on similar occasions, which can be done in a more circular way by renting out these clothes instead of buying them for few uses.   \u003C/p>","\u003Cp>Based in Florida, USA, Rainey’s Closet provides clothing and accessories for children. For special occasions such as birthday, flower girl outfits or photo shoots, instead of buying a dress never to be used again, the company offers a wide variety of options on rent thus avoiding overconsumption and wastage of such outfits. \u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\u003Cbr>\u003C/p>","\u003Cp>Rainey’s Closet was established by the founder Erica Richards after she was struggling with coordinating her family's outfit for an annual family photo session. 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