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It leverages on the creativity of its artisans to produce unique pieces. According to Doodlage, each piece may come with an extra embroidery or patch but the overall look and quality of the piece remains unchanged. With its initiatives, it has also led to collaboration opportunities with brands such as Iro Iro to make the 'Indigo Chronicles' collection, with June to make colourful jackets, and with Ruby's Organics to make reusable cotton pads for make up removal and upcycled make up kits.\u003C/p>","\u003Cp>Upcycling of garments was a tradition deeply engrained among middle and upper-middle class families in India during the 90's. With less money to spend, garment pieces were more cherished and made to last longer before being disposed. However, the age of industrialisation and globalisation brought in the lucrative opportunities to mass produce garment pieces at the cheapest and most desirable rates around the world. 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