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It shows how circular strategies are not only essential for the long-term well-being of the destinations, ecosystems, and communities on which hospitality depends, but also a clear business imperative. \u003C/p>\u003Cp>The paper identifies \u003Cstrong>ten key systemic barriers\u003C/strong> currently hindering progress, including the absence of a shared industry framework. In response, the paper focuses on \u003Cstrong>five strategic opportunities\u003C/strong> through which circularity can help overcome these challenges: circular procurement, circular operations, a circular built environment, a circular business and guest culture, and circular destinations. To support wider adoption and scale impact, the paper also identifies \u003Cstrong>six key enablers\u003C/strong> that can help unlock circularity across the whole value chain.\u003C/p>\u003Cp>The framework presented in this paper is a starting point. 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