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avoidance of new resource use should still be celebrated. Last year, sales of secondhand items increased by 240% to 17771 pieces, they facilitated 28,000 repairs, a third of which were pairs of trainers. It also rented more than 2000 items and sold more than 8000 refills. This gives an indication of just how large an impact could be generated by reaching 45% of transactions. There is still a long way to go, but Selfridges should be recognised for setting a deadline to generate a substantial proportion of sales through circularity, something that is lacking from brands that are increasingly experimenting in this space. \u003C/p>","\u003Cp>Selfridges introduced its Project Earth Initiative in 2020, committing to pioneer a new retail model that helps customers shop more responsibly. Project Earth is built around three pillars: materials, models, and mindsets, and underpins Selfridges’ strategy for becoming net zero by 2040. This is a challenge, as in a concession and brand partnership setting, Selfridges has very little control over the environmental footprint it is looking to reduce. In their first impact report, the difficulties in bringing about systems change were reported, with less than 1% of transactions with shoppers based on circular business models, in comparison to 1.1. million new products. Similarly, research conducted in 2021 suggested that 50% of Selfridges customers want to make more sustainable choices but don’t know how to, highlighting the challenges of customer uptake.\u003C/p>\u003Cp>At the same time, the department store needs to be reinvented to stay relevant. Issues are plaguing long-standing businesses and were further exacerbated by the pandemic, with international tourist numbers dwindling and consumers switching to online sales. Selfridges has a reputation for bucking the trend, instead leading in experiential retail, but the department store needs to continue to innovate to maintain its competitive edge. \u003C/p>","\u003Cp>Selfridges is moving into the scale-up phase of circularity, following two years of pilots and testing of new circular business models under its Project Earth Initiative. As a department store, Selfridges has less control over the environmental footprint it has agreed to reduce to net zero by 2040, while also needing to innovate to maintain relevance in a difficult retail sector. Selfridges is putting circularity at the centre of its strategy, setting a target for 45% of transactions to be circular by 2030. \u003C/p>","\u003Cp>Despite the low proportion of circular transactions, Selfridges saw the first two years of Project Earth as experimentation and piloting of ideas. Selfridges has made a commitment to a fundamental way it does business, using the platform for change. Circular business models including resale, rental, repair, and refill have now been rebranded under a catch-all term of ReSelfridges. The aim is to increase customer awareness and educational journeys so that customers are guided to more informed decisions. The first steps to encouraging increased uptake are to expand repair services outside London and make it easier to book online, rental will expand into new categories including kids' wear, accessories, fine jewellery and menswear and refill will be available more prominently. An ambitious target has been set of 45% of transactions to be from ReSelfridges by 2030.\u003C/p>\u003Cp>Selfridges stands out against competitors in this commitment, with a great foundation to take advantage of circular opportunities as consumer behaviour continues to shift. Similarly, Selfridges has recognised how circularity can open a new customer base, one that is more price-conscious and youth-focused. \u003C/p>",[232,235,237],{"name":233,"type":234,"value":233},"https://www.businessoffashion.com/case-studies/luxury/can-selfridges-future-proof-the-department-store-download-the-case-study/","link",{"name":236,"type":234,"value":236},"https://selfridgespress.com/2022/09/02/projectearth/",{"name":238,"type":234,"value":238},"https://www.voguebusiness.com/sustainability/selfridges-wants-rapid-systems-change-is-it-possible","published",false,{"id":27,"type":186,"cta":6,"cta_link":6,"created_at":242,"updated_at":243,"owner_id":4,"owner_relationship":189,"views":222,"owner":244,"image":245,"contributors":249,"article_locations":252,"article_industries":258,"view_count":222,"like_count":179,"collection_count":222,"content":261,"can_edit":240},"2022-09-02T13:29:23.860Z","2026-05-16T22:19:11.285Z",{"id":4,"type":5,"owner_id":4,"about":6,"job_title":6,"url":6,"linkedin":6,"email":6,"staff_of_id":6,"organisation_id":6,"organisation":6},{"id":246,"link":247,"alt":6,"source":6,"created_at":242,"updated_at":248,"article_id":27,"image_profile_id":6,"banner_profile_id":6},"dkpCDECfy8g=","https://kh-assets.prod.circularity-gap.world/main-image/1778153961707-FyDYNS1f.jpeg","2022-09-07T19:29:01.083Z",[250,251],{"contributor_id":4},{"contributor_id":201},[253],{"article_id":27,"location_id":254,"created_at":13,"updated_at":6,"location":255},"USA",{"id":254,"type":206,"name":256,"color":6,"parent_location_id":257,"created_at":209,"updated_at":6},"United States","NA",[259],{"article_id":27,"industry_id":212,"created_at":13,"updated_at":6,"industry":260},{"id":212,"name":214,"description":215,"sector":216},{"id":262,"score":179,"body":263,"status":239,"article_id":27,"created_at":242,"updated_at":248,"published_at":242},"OI7A",{"title":264,"outcome":265,"problem":266,"summary":267,"solution":268,"attachment":269},"Queen of Raw: Turning Pollution into Profit","\u003Cp>There is little reporting on tangible outcomes, but as Materia MX is added an impact feature to the platform, this will likely change in the future. To date, Queen of Raw has worked with over 325,000 buyers, in turn saving more than 1 billion gallons of water by keeping fabric out of circulation. Queen of Raw's eventual goal is to improve efficiencies to the extent that the industry will no longer need the platform.\u003C/p>","\u003Cp>Fashion production has a massive waste problem. There is estimated to be $120 billion worth of excess fabric populating the world’s warehouses. Deadstock is the result of leftover fabric scraps from the cutting process, faults or misprints in the material or a company overstating its fabric needs or underselling a product. The impact can be as much as a 15% hit to the annual bottom line and it also has a huge environmental impact. The waste will sit in the factory before being sent to a landfill or incinerated. Due to the traditional working ways of using multiple spreadsheets to manage inventory, brands can have limited knowledge of how much and where waste is being generated. Similarly, while some brands want to source deadstock, it can be challenging to find the right availability to meet lead times. \u003C/p>","\u003Cp>Queen of Raw is a fabric resale platform, generating revenue from deadstock fabrics by matching sellers with buyers. There is estimated to be $120 billion worth of excess fabric populating the world’s warehouses, which will likely either be incinerated or sent to landfill. Using cutting-edge technology, Queen of Raw has expanded into an Excess Inventory Management Solution through its Materia MX platform, helping businesses identify waste in real time and making intelligent predictions to minimise waste going forward. \u003C/p>","\u003Cp>Working similarly to peer-to-peer clothing resale platforms, Queen of Raw provides a marketplace to match buyers and sellers of unused fabric. Businesses big and small can buy and sell deadstock, keeping fabric in circulation. Queen of Raw takes a commission on each sale, providing deadstock fabric for fashion and interiors. \u003C/p>\u003Cp>To achieve scale, Queen of Raw is using cutting-edge technology, like machine learning and blockchain, to help businesses identify waste in real time and keep track of key fabric traceability information like origin, composition, and certifications. Queen of Raw has developed Materia MX, a SaaS Excess Inventory Management Solution. Excess inventory is automatically uploaded to the Queen of Raw marketplace, allowing companies to generate profit from their waste. By tracking waste, intelligent predictions are made to brands to help minimise waste going forward and the impact of their activities is displayed through dashboards. \u003C/p>",[270,272,274,276],{"name":271,"type":234,"value":271},"https://www.businessoffashion.com/articles/sustainability/how-old-clothes-became-big-business/",{"name":273,"type":234,"value":273},"https://www.forbes.com/sites/annefield/2020/01/14/how-queen-of-raw-uses-tech-to-match-buyers-and-sellers-of-unused-fabric-and-save-the-planet/?sh=4b259a6141b0",{"name":275,"type":234,"value":275},"https://www.voguebusiness.com/technology/startup-spotlight-queen-of-raw-applies-new-technology-to-old-fabrics",{"name":277,"type":234,"value":277},"https://www.queenofraw.com/",{"id":29,"type":186,"cta":6,"cta_link":6,"created_at":279,"updated_at":280,"owner_id":4,"owner_relationship":189,"views":179,"owner":281,"image":282,"contributors":285,"article_locations":288,"article_industries":295,"view_count":179,"like_count":179,"collection_count":222,"content":298,"can_edit":240},"2022-09-06T08:24:52.094Z","2022-09-07T19:25:09.475Z",{"id":4,"type":5,"owner_id":4,"about":6,"job_title":6,"url":6,"linkedin":6,"email":6,"staff_of_id":6,"organisation_id":6,"organisation":6},{"id":283,"link":284,"alt":6,"source":6,"created_at":279,"updated_at":280,"article_id":29,"image_profile_id":6,"banner_profile_id":6},"-m_3IRyq1L4=","https://kh-assets.prod.circularity-gap.world/main-image/1778153964534-zTLfKNJ_.jpeg",[286,287],{"contributor_id":4},{"contributor_id":201},[289],{"article_id":29,"location_id":290,"created_at":13,"updated_at":6,"location":291},"UGA",{"id":290,"type":206,"name":292,"color":6,"parent_location_id":293,"created_at":294,"updated_at":6},"Uganda","AF","2026-02-27T07:54:47.162Z",[296],{"article_id":29,"industry_id":212,"created_at":13,"updated_at":6,"industry":297},{"id":212,"name":214,"description":215,"sector":216},{"id":299,"score":179,"body":300,"status":239,"article_id":29,"created_at":279,"updated_at":280,"published_at":279},"SHZk",{"title":301,"outcome":302,"problem":303,"summary":304,"solution":305,"attachment":306},"Buzigahill: Return to Sender","\u003Cp>As Buzigahill only launched this year, it is not possible to report on its impact, however, it has big ambitions. The ultimate goal is to return Uganda‘s textile industry to the peak levels of the early 1970s when more cotton was processed than exported. To achieve this, Bobby Kolade has a 10-year plan to revitalise Ugandan manufacturing, planning to build small, specialised factories spread out across the country. These factories will not only repurpose used clothing but also support hand-woven textiles and artisanal production. \u003C/p>","\u003Cp>In the 1970s, Uganda produced 84,000 tons of cotton yearly and processed 85% of it for local consumption. Today, only 5% of Ugandan cotton is consumed by its people, with the rest being exported in its raw form. The local textile industry is unable to compete with the low price of used clothing and 80% of clothing purchases are second-hand. \u003C/p>\u003Cp>Each day, millions of unwanted clothes from thrift stores and donation bins in the Global North are exported to cities across Africa, Asia, and Latin America. The vast majority of clothes are ultimately discarded, overwhelming African landfills; for example, in Accra Ghana, 40% of the 15 million used garments that flood into the city every week are deemed worthless upon arrival.\u003C/p>\u003Cp>Traditionally, cotton played an essential role in Uganda's development. The second-hand clothing trade has had a detrimental impact on youth unemployment, education, national morale, and Ugandan society at large.\u003C/p>","\u003Cp>Buzigahill was founded in 2022 by Ugandan designer Bobby Kolade. The local Ugandan textile trade has struggled since the 1970s due to the influx of low price secondhand goods from the Global North. Along with an economic impact, a large proportion of the donated clothes are worthless and will ultimately clog up landfills, resulting in environmental and health implications. Buzigahill’s mission is to challenge Uganda’s position as a textiles waste bin, revitalising manufacturing by using waste as a commodity to upcycle garments, and selling them back to countries, where the clothing came from. This, in turn, will create decent and dignified employment. \u003C/p>","\u003Cp>In the first drop of 250 pieces, Kolade built the collection entirely based on the content of purchased bales filled with second-hand clothing. The collection treats second-hand clothes as raw material, creating new garments to be sold to customers in countries like the US and UK, from where the discarded clothing first came from. The design is reactionary to the overconsumption of the Global North and the role Africa plays as “a very effective waste disposal system for people’s clothes”. Each piece is unique, made from garments that have been cut up and stitched back together. Every garment has a ‘passport’ to identify the country of origin and source of the bale. \u003C/p>\u003Cp>Kolade’s quote best exemplifies Buzigahill's solution: \u003Cstrong> \u003C/strong>“Waste has already become a commodity, but it’s going to become an even more important one. So the sooner we’re able to create industries using this waste as a commodity, the more progress we’re going to make as a region.”\u003C/p>",[307,309,311],{"name":308,"type":234,"value":308},"https://www.dazeddigital.com/fashion/article/55969/1/uganda-bobby-kolade-second-hand-clothing-trade-landfill-africa-buzigahill",{"name":310,"type":234,"value":310},"https://www.okayafrica.com/bobby-kolade-buzigahill-interview/?rebelltitem=3#rebelltitem3",{"name":312,"type":234,"value":312},"https://www.theguardian.com/world/2022/apr/27/ugandan-designer-who-is-returning-the-wests-cast-offs",{"id":21,"type":186,"cta":6,"cta_link":6,"created_at":314,"updated_at":315,"owner_id":4,"owner_relationship":189,"views":179,"owner":316,"image":317,"contributors":320,"article_locations":322,"article_industries":325,"view_count":179,"like_count":179,"collection_count":222,"content":328,"can_edit":240},"2022-08-09T13:43:46.708Z","2022-08-31T18:07:47.319Z",{"id":4,"type":5,"owner_id":4,"about":6,"job_title":6,"url":6,"linkedin":6,"email":6,"staff_of_id":6,"organisation_id":6,"organisation":6},{"id":318,"link":319,"alt":6,"source":6,"created_at":314,"updated_at":315,"article_id":21,"image_profile_id":6,"banner_profile_id":6},"HX0hWkTw96E=","https://kh-assets.prod.circularity-gap.world/main-image/1778152774503-VEFcY-xU.jpeg",[321],{"contributor_id":4},[323],{"article_id":21,"location_id":204,"created_at":13,"updated_at":6,"location":324},{"id":204,"type":206,"name":207,"color":6,"parent_location_id":208,"created_at":209,"updated_at":6},[326],{"article_id":21,"industry_id":212,"created_at":13,"updated_at":6,"industry":327},{"id":212,"name":214,"description":215,"sector":216},{"id":329,"score":179,"body":330,"status":239,"article_id":21,"created_at":314,"updated_at":315,"published_at":314},"y933",{"title":331,"outcome":332,"problem":333,"summary":334,"solution":335,"attachment":336},"Pre-Loved Island","\u003Cp>At the halfway point of the hugely popular show, eBay reported 700% more searches for pre-loved fashion and an increase of 935% of mentions of pre-loved fashion across all platforms in comparison to the same period in 2021. For eBay, this was seen as a success, inspiring more sustainable behaviour change and helping make sustainability aspirational. Tasha Ghouri, who finished fourth was announced as eBay’s first ever Pre-Loved Ambassador and the first non-fast fashion brand partnership to result from the series.\u003C/p>","\u003Cp>Hit reality UK-based TV show Love Island has faced criticism for encouraging a throwaway culture of fast-fashion items. In 2018, fast-fashion retailer Missguided was the show’s exclusive fashion partner, fans could shop looks worn by contestants directly through the Love Island app, boosting Misguided sales by 40% compared to the two prior months. In the show, cast members are delivered duffel bags full of clothes every three or four days, encouraging a wear-once culture. Many of the cast members sign up to the show to launch an influencer career, often receiving brand deals from fast-fashion brands. \u003C/p>","\u003Cp>Love Island, one of the UK’s most watched TV shows hoped to break its symbiotic relationship with fast fashion by partnering with eBay as its fashion partner for 2022. The aim was to inspire the UK to choose preloved by making it aspirational, resulting in a 700% increase in searches for preloved fashion on eBay.  \u003C/p>","\u003Cp>eBay was announced as the first pre-loved fashion partner for the 2022 series. Choosing to reflect the growing popularity of sustainable fashion, Love Island and eBay hoped the partnership would inspire the UK to choose preloved first when shopping, by giving visibility to more responsible consumption. Contestants were allowed to bring their own clothes, but also had a curation of eBay secondhand and vintage items to choose from. The secondhand products were chosen across all price points, from an £8 bomber jacket up to a Hervé Léger dress for £380. \u003C/p>",[337,339,341,343],{"name":338,"type":234,"value":338},"https://www.businessoffashion.com/articles/news-analysis/missguided-styles-love-island-partnership-product-placement/",{"name":340,"type":234,"value":340},"https://www.ebayinc.com/stories/press-room/uk/pre-loved-island/",{"name":342,"type":234,"value":342},"https://www.ebayinc.com/stories/press-room/uk/pre-love-is-in-the-air-islanders-send-second-hand-searches-soaring-on-ebay/",{"name":344,"type":234,"value":344},"https://www.ebayinc.com/stories/press-room/uk/love-island-style-icon-tasha-ghouri-signs-game-changing-fashion-deal-with-ebay-uk/",{"id":25,"type":186,"cta":6,"cta_link":6,"created_at":346,"updated_at":347,"owner_id":4,"owner_relationship":189,"views":348,"owner":349,"image":350,"contributors":354,"article_locations":356,"article_industries":371,"view_count":348,"like_count":179,"collection_count":222,"content":374,"can_edit":240},"2022-08-18T08:43:37.409Z","2026-05-20T05:52:00.455Z",2,{"id":4,"type":5,"owner_id":4,"about":6,"job_title":6,"url":6,"linkedin":6,"email":6,"staff_of_id":6,"organisation_id":6,"organisation":6},{"id":351,"link":352,"alt":6,"source":6,"created_at":346,"updated_at":353,"article_id":25,"image_profile_id":6,"banner_profile_id":6},"AqUJXw63DsI=","https://kh-assets.prod.circularity-gap.world/main-image/1778153927251-UBh_EjRI.jpeg","2022-08-31T18:06:09.587Z",[355],{"contributor_id":4},[357,362,364,366],{"article_id":25,"location_id":358,"created_at":13,"updated_at":6,"location":359},"FRA",{"id":358,"type":206,"name":360,"color":6,"parent_location_id":208,"created_at":361,"updated_at":6},"France","2026-02-27T07:55:02.991Z",{"article_id":25,"location_id":204,"created_at":13,"updated_at":6,"location":363},{"id":204,"type":206,"name":207,"color":6,"parent_location_id":208,"created_at":209,"updated_at":6},{"article_id":25,"location_id":254,"created_at":13,"updated_at":6,"location":365},{"id":254,"type":206,"name":256,"color":6,"parent_location_id":257,"created_at":209,"updated_at":6},{"article_id":25,"location_id":367,"created_at":13,"updated_at":6,"location":368},"KOR",{"id":367,"type":206,"name":369,"color":6,"parent_location_id":370,"created_at":361,"updated_at":6},"South Korea","AS",[372],{"article_id":25,"industry_id":212,"created_at":13,"updated_at":6,"industry":373},{"id":212,"name":214,"description":215,"sector":216},{"id":375,"score":179,"body":376,"status":239,"article_id":25,"created_at":346,"updated_at":353,"published_at":346},"hM0d",{"title":377,"outcome":378,"problem":379,"summary":380,"solution":381,"attachment":382},"Vestiaire Collective - Local Approach to Luxury Resale","\u003Cp>Progress so far has been positive. Opening the UK authentication centre was found to significantly increase local sales from 20 to 70 per cent, cutting the distance of international shipping. They have similarly been able to cut air transportation from 70% to 37% in Europe in the last two years. Moreover, it has been found that shipping by road and directly to the buyer can reduce the carbon footprint of each item by 50%. \u003C/p>\u003Cp>At the same time, the impact of buying preloved is significant. Shopping with Vestiaire Collective saves 90% of the environmental cost of a new item, including 17kg of CO2 saved, which is equivalent to driving a car 100KM. Perhaps most significantly, in a survey of 2363 customers from 57 countries, 70% of items purchased on Vestiaire Collective prevented a first-hand purchase. \u003C/p>","\u003Cp>While buying second-hand significantly reduces the impact in comparison to purchasing a new item, Vestiaire Collective’s 2022 Impact Report recognises that there still is an impact. Vestiaire Collective set a goal in 2020 to be net positive by 2025 without compensation. To achieve this goal, 25% of carbon activities will need to be reduced, while maximising emissions avoided through a preloved purchase. 80% of Vestiaire Collective carbon footprint comes from shipping goods. As Vestiaire Collective sells high end luxury goods, an important aspect for buyers is authentication, where the seller sends the goods to Vestiaire who then sends them onto the buyer. This means there are two transportation journeys for each sale rather than one, increasing the environmental impact of a sale. \u003C/p>","\u003Cp>Vestiaire Collective is taking a local approach in the way it connects buyers and sellers of preloved premium and luxury fashion on its global marketplace. They set an ambitious target to be net positive by 2025 which would require a reduction of 25% in carbon activities. Transportation makes up 80% of this, so minimising the distance goods travel, as well as transportation method has been the focus to minimise overall impact. \u003C/p>","\u003Cp>Vestiaire Collective aims to minimise its impact by taking a local approach to resale, decreasing the distance goods have to travel by connecting buyers to sellers in their region. This requires global sellers at scale. The first way this has been encouraged is by opening local authentication centres, where there are now 6 locations in France, Hong Kong, Korea, the UK and two in the US. The second way has been through acquisition of US peer-to-peer platform Tradesy, which increased its US product count from 3 million to 5 million items. \u003C/p>\u003Cp>At a transactional level, Vestiaire is encouraging consumers to choose road rather than air delivery and side-stepping in-house authentication to ship directly, cutting out one journey. \u003C/p>",[383,385,387],{"name":384,"type":234,"value":384},"https://fashion-sustainability-report.vestiairecollective.com/fashion-sustainability-report-2022/vestiaire-collective-is-transforming-fashion",{"name":386,"type":234,"value":386},"https://wwd.com/sustainability/business/vestiaire-collective-launches-south-korea-1235262351/",{"name":388,"type":234,"value":388},"https://www.voguebusiness.com/sustainability/where-fashion-resale-is-headed-in-the-next-two-years-vestiaire-kering-balenciaga",{"id":23,"type":186,"cta":6,"cta_link":6,"created_at":390,"updated_at":391,"owner_id":4,"owner_relationship":189,"views":392,"owner":393,"image":394,"contributors":398,"article_locations":401,"article_industries":404,"view_count":392,"like_count":179,"collection_count":222,"content":407,"can_edit":240},"2022-08-09T13:55:18.586Z","2026-05-21T11:21:08.629Z",3,{"id":4,"type":5,"owner_id":4,"about":6,"job_title":6,"url":6,"linkedin":6,"email":6,"staff_of_id":6,"organisation_id":6,"organisation":6},{"id":395,"link":396,"alt":6,"source":6,"created_at":390,"updated_at":397,"article_id":23,"image_profile_id":6,"banner_profile_id":6},"5jEucnB9VSw=","https://kh-assets.prod.circularity-gap.world/main-image/1778152775202-jsMq1CUr.jpeg","2022-08-11T17:58:03.616Z",[399,400],{"contributor_id":4},{"contributor_id":201},[402],{"article_id":23,"location_id":204,"created_at":13,"updated_at":6,"location":403},{"id":204,"type":206,"name":207,"color":6,"parent_location_id":208,"created_at":209,"updated_at":6},[405],{"article_id":23,"industry_id":212,"created_at":13,"updated_at":6,"industry":406},{"id":212,"name":214,"description":215,"sector":216},{"id":408,"score":179,"body":409,"status":239,"article_id":23,"created_at":390,"updated_at":397,"published_at":390},"CZbQ",{"title":410,"outcome":411,"problem":412,"summary":413,"solution":414,"attachment":415},"eBay launches Imperfects to give almost perfect fashion products a new life","\u003Cp>eBay is yet to report any figures on the success of Imperfects, but the initiative ties into findings in their 2022 Recommerce Report. 42% of eBay buyers responded that environmental concerns and a hope to reduce waste motivate their purchases. Overall in 2021, eBay kept 17,770 tons of fashion items out of landfill so it will be interesting to see what role this initiative plays in increasing eBay's impact on diverting waste.\u003C/p>","\u003Cp>It is estimated that each week 13 million items of clothing are sent to a landfill. While this also includes post-consumption clothing, a proportion of this will come directly from brands that don’t want to sell imperfect items to protect their brand image. These items often have minor imperfections, but brands lack the infrastructure to sort and resale these products profitably and subsequently send them to a landfill. \u003C/p>","\u003Cp>eBay’s new initiative Imperfects aims to divert clothing, footwear and accessories from landfill by giving consumers the opportunity to purchase new items with minor defects at prices far below RRP. Partnering with over 100 brands, eBay is expanding the remit of goods available on its marketplace while increasing accessibility to consumers.\u003C/p>","\u003Cp>eBay UK’s new initiative called Imperfects was launched on Earth Day 2022 with the aim to give slightly damaged clothes, footwear and accessories a second chance. In a partnership with over 100 brands, from Off-White to Fila, the items are sold at up to 60% off retail price. Imperfects has its area within eBay’s Brand Outlet hub, so the items can be easily identifiable by consumers. All items have small defects, such as a small rip or scuff, and provide customers with an opportunity to access slightly imperfect items at more affordable prices. The items may come straight from the factory where they didn’t meet quality control standards or may have been in-store display products. All defects are clearly labelled with accompanying photos and consumers have a money-back guarantee in order to encourage uptake in the initiative. \u003C/p>",[416,418],{"name":417,"type":234,"value":417},"https://www.voguebusiness.com/sustainability/ebay-launches-imperfects-initiative-to-sell-flawed-fashion",{"name":419,"type":234,"value":419},"https://www.ebayinc.com/stories/press-room/uk/ebay-launches-imperfects-offering-to-drive-more-circularity-this-earth-day/",{"id":19,"type":186,"cta":6,"cta_link":6,"created_at":421,"updated_at":422,"owner_id":4,"owner_relationship":189,"views":423,"owner":424,"image":425,"contributors":429,"article_locations":432,"article_industries":447,"view_count":423,"like_count":179,"collection_count":222,"content":450,"can_edit":240},"2022-08-09T10:20:49.745Z","2026-05-17T22:53:13.337Z",6,{"id":4,"type":5,"owner_id":4,"about":6,"job_title":6,"url":6,"linkedin":6,"email":6,"staff_of_id":6,"organisation_id":6,"organisation":6},{"id":426,"link":427,"alt":6,"source":6,"created_at":421,"updated_at":428,"article_id":19,"image_profile_id":6,"banner_profile_id":6},"62s5FXrFjxY=","https://kh-assets.prod.circularity-gap.world/main-image/1778152772865-wQTejQ-O.jpeg","2022-08-11T17:50:46.619Z",[430,431],{"contributor_id":4},{"contributor_id":201},[433,437,439,443],{"article_id":19,"location_id":434,"created_at":13,"updated_at":6,"location":435},"NOR",{"id":434,"type":206,"name":436,"color":6,"parent_location_id":208,"created_at":361,"updated_at":6},"Norway",{"article_id":19,"location_id":204,"created_at":13,"updated_at":6,"location":438},{"id":204,"type":206,"name":207,"color":6,"parent_location_id":208,"created_at":209,"updated_at":6},{"article_id":19,"location_id":440,"created_at":13,"updated_at":6,"location":441},"SWE",{"id":440,"type":206,"name":442,"color":6,"parent_location_id":208,"created_at":209,"updated_at":6},"Sweden",{"article_id":19,"location_id":444,"created_at":13,"updated_at":6,"location":445},"DNK",{"id":444,"type":206,"name":446,"color":6,"parent_location_id":208,"created_at":361,"updated_at":6},"Denmark",[448],{"article_id":19,"industry_id":212,"created_at":13,"updated_at":6,"industry":449},{"id":212,"name":214,"description":215,"sector":216},{"id":451,"score":179,"body":452,"status":239,"article_id":19,"created_at":421,"updated_at":428,"published_at":421},"q3uK",{"title":453,"outcome":454,"problem":455,"summary":456,"solution":457,"attachment":458},"Ganni Repeat: expansion of circular platform to include peer-to-peer resale","\u003Cp>Founder Nicolaj Rettstrup noted the ultimate objective is to make the experience “so seamless you don’t even notice you made a responsible choice”. Resale is still very much in its experimental phase and needs to scale to have a tangible impact, with the goal for 2022 being to expand to new markets. By 2025, Ganni aims to generate 5% of sales from responsible business models.\u003C/p>","\u003Cp>With more than 73% of textiles ending up in landfill or incinerated each year, Ganni aspires to close the loop and create circular business opportunities. Resale is expected to be worth $84 billion by 2030, but to have a tangible environmental benefit, resale must replace new clothing production. This means brands must integrate resale into their business models; yet, they face challenges in accessing inventory and ensuring authenticity and quality. There is also competition from well-established third-party marketplaces, so brands such as Ganni need to consider innovative approaches that meet customer expectations. \u003C/p>","\u003Cp>Danish brand Ganni has expanded its circular digital platform, Ganni Repeat, to incorporate peer-to-peer resale for the UK and Scandinavian customers to buy and sell pre-owned Ganni items. Ganni is trialling a blended approach to resale, partnering with Reflaunt so customers can resell Ganni through a network of marketplaces, Ganni Repeat, as well as in their Copenhagen Postmodern store. \u003C/p>","\u003Cp>In partnership with Reflaunt, Ganni is offering a blended approach to resale in recognition of the fluidity in the way consumers want to buy and sell pre-owned items. Ganni has set up a peer-to-peer platform, currently available for the UK and Scandinavia, as part of its circular digital offering Ganni Repeat, and created a Smart Button under the ‘My Account’ section of the website. This allows customers to resell Ganni through a network of second-hand marketplaces, as well as Ganni Repeat. Sellers set their price and once sold can choose to receive payment via bank transfer or credit with an additional 20% value for new Ganni purchases. With each sale, Ganni receives a 15% commission. Ganni is also piloting a second-hand concept in their Postmodern store in Copenhagen, allowing customers to trade in pre-owned Ganni for a gift card and browse second-hand items in person. \u003C/p>\u003Cp>Choosing a peer-to-peer approach allows Ganni to foster a greater sense of community, while also eradicating some of the logistical and operational requirements, as sellers are in charge of listing and shipping all items. \u003C/p>",[459,461,463,465,467],{"name":460,"type":234,"value":460},"https://ganni-customerservice.zendesk.com/hc/en-us",{"name":462,"type":234,"value":462},"https://responsibilityreport2021.ganni.com/co2-goals/",{"name":464,"type":234,"value":464},"https://fashionunited.com/news/business/ganni-launches-resale-platform-in-uk-scandinavia/2022041347070",{"name":466,"type":234,"value":466},"https://www.instagram.com/ganni.lab/",{"name":388,"type":234,"value":388},{"id":17,"type":186,"cta":6,"cta_link":6,"created_at":469,"updated_at":470,"owner_id":4,"owner_relationship":189,"views":222,"owner":471,"image":472,"contributors":476,"article_locations":480,"article_industries":495,"view_count":222,"like_count":179,"collection_count":222,"content":498,"can_edit":240},"2022-08-03T08:17:14.885Z","2026-05-16T23:13:25.812Z",{"id":4,"type":5,"owner_id":4,"about":6,"job_title":6,"url":6,"linkedin":6,"email":6,"staff_of_id":6,"organisation_id":6,"organisation":6},{"id":473,"link":474,"alt":6,"source":6,"created_at":469,"updated_at":475,"article_id":17,"image_profile_id":6,"banner_profile_id":6},"fMfQWt9t0M8=","https://kh-assets.prod.circularity-gap.world/main-image/1778152754508-82FPnEEp.jpeg","2022-08-03T16:17:20.363Z",[477,478],{"contributor_id":4},{"contributor_id":479},"UTHahQ",[481,485,487,491],{"article_id":17,"location_id":482,"created_at":13,"updated_at":6,"location":483},"ROU",{"id":482,"type":206,"name":484,"color":6,"parent_location_id":208,"created_at":209,"updated_at":6},"Romania",{"article_id":17,"location_id":254,"created_at":13,"updated_at":6,"location":486},{"id":254,"type":206,"name":256,"color":6,"parent_location_id":257,"created_at":209,"updated_at":6},{"article_id":17,"location_id":488,"created_at":13,"updated_at":6,"location":489},"IND",{"id":488,"type":206,"name":490,"color":6,"parent_location_id":370,"created_at":294,"updated_at":6},"India",{"article_id":17,"location_id":492,"created_at":13,"updated_at":6,"location":493},"ESP",{"id":492,"type":206,"name":494,"color":6,"parent_location_id":208,"created_at":209,"updated_at":6},"Spain",[496],{"article_id":17,"industry_id":212,"created_at":13,"updated_at":6,"industry":497},{"id":212,"name":214,"description":215,"sector":216},{"id":499,"score":179,"body":500,"status":239,"article_id":17,"created_at":469,"updated_at":475,"published_at":469},"Bxkl",{"title":501,"outcome":502,"problem":503,"summary":504,"solution":505,"attachment":506},"BSR report: Keeping Workers in the Loop","\u003Cp>The report highlights how the industry is at an inflection point and, without deliberate steps, existing imbalances will be further exacerbated. Collaboration is required in order to identify and mitigate the risks of replicating an unjust system, instead putting workers at the centre of the transition. \u003C/p>","\u003Cp>While it is both economically viable and environmentally critical that growth is decoupled from resource use, the implications of this transition for people and society are not fully understood. BSR’s findings highlight how there are several risks to perpetuating existing structural imbalances. \u003C/p>\u003Cp>Firstly, the research found workers in already circular aspects of the fashion supply chain, such as waste picking for recycling or sorting for resale, have some of the worst labour conditions. As the value chains expand into new areas, there are risks in terms of job quality for society’s most vulnerable. \u003C/p>\u003Cp>Moreover, the changing business models of circularity offer entrepreneurial opportunities, but the soft skills and technical competencies are lacking for the existing workforce to start new businesses or advance into better positions. Critically, there is insufficient training being provided by employers. \u003C/p>\u003Cp>Finally, the shift is taking place at a time of increasing instability, with automation and macroeconomic factors expected to further disrupt the industry by 2030. This is predicted to result in a decline in wages for low-skilled workers across all geographies. \u003C/p>","\u003Cp>Keeping Workers in the Loop is a report from BSR, to explore if a circular fashion transition could be leveraged to re-establish a system that works for everyone, most importantly those who are exploited by the existing imbalance of power within global fashion supply chains. BSR worked with a range of stakeholders, including established brands, worker representatives, new circular businesses, sustainable fashion experts, and international institutes to create an assessment of the potential threat of perpetuating existing exploitation. The report proposes three recommendations for intentional action that makes job quality the focus of the circular shift. \u003C/p>","\u003Cp>Yet, the transition can also provide an opportunity to design a fairer structure than what exists today, creating a just and inclusive circular fashion future with dignified, inclusive, and resilient jobs for the most marginalized. However, this requires intentional action. BSR provides three recommendations :\u003C/p>\u003Cp>\u003Cstrong>1. Develop and disseminate information about the impacts of changing industry dynamics on workers, including a shift to circularity.\u003C/strong>\u003C/p>\u003Cp>The industry must deepen its knowledge of the impacts that the shift to circularity will have on workers and subsequently assess and prioritise the business model pathways that enable prosperity and worker well-being.\u003C/p>\u003Cp>\u003Cstrong>2. Prepare and equip workers and organisations for the transition. \u003C/strong>\u003C/p>\u003Cp>Circular roles are likely to be more multifunctional and technological, so businesses and governments need to map out future requirements, collaboratively upskilling and reskilling workers through disruption.\u003C/p>\u003Cp>\u003Cstrong>3. Adapt industry processes and relationships to fit a changing context.\u003C/strong>\u003C/p>\u003Cp>Responsible sourcing must be at the core of the expansion to new value segments where established industry norms can be rewritten, putting people at the centre to deliver holistic sustainability objectives that meet both environmental and social goals.\u003C/p>",[507],{"name":508,"type":234,"value":508},"https://www.bsr.org/en/our-insights/report-view/circular-fashion-keeping-workers-in-the-loop",[]]