Circle Fashion Tool

We are producing and consuming at an ever-increasing pace – global consumption has doubled in the last fourteen years – and at that same time, consumers are wearing their garments for half as long. The solution, a circular textile industry, keeps textiles or fibres functioning at their maximum potential. Rather than being wasted, these materials re-enter into a system that creates value again and again.

While an increasing number of companies recognize the logic of closing the loop, there is a significant lack of quantitative evidence on the tradeoffs between circular and linear business models. Therefore, many companies, unwillingly, remain in ‘sit & wait’ mode.

That’s why Circle Economy, with the support of the C&A Foundation, is developing The Circle Fashion Tool – a digital tool that empowers brands to move from the ‘why’ to the ‘how’.

The CFT is a decision-making tool that helps brands evaluate circular opportunities for their business and end of life options for their textile excess. A diagnosis is given on the practical and environmental implications, as well as economic impacts between scenarios. The 4 part modular tool:

1. Supports suppliers/brands by providing insight into their textile waste streams and overall circular performance
2. Educates suppliers/brands on available circular strategies and opportunities, assessing the best fit options for their business.
3. Enables suppliers/brands to operationalise selected circular strategies and opportunities by finding the right partners.
4. Enables suppliers/brands to model the practical implications (business & environmental case) of circular opportunities.