Good Sports leases sports equipment to children to make it cheaper and more environmentally friendly to participate in activities.

In Norway, we buy sports equipment for over NOK 21 billion a year. We buy a lot of sports equipment – and do so often – because we buy new equipment every time our children outgrow the old ones. The result of all the replacement is both expensive, time-consuming and bad for the environment. Additionally, this high consumerism leads to “equipment pressure” which means that many children (in less economically wealthy families) cannot afford to participate in sport. The result is a less inclusive society and a lower level of activity, which affects public health.

When children outgrow their old equipment, they simply switch into a new size. Through the Good Sports rental system they can return their old equipment and swop it for a new (reused) size. To make it easier, cheaper and more sustainable for children to work out/ do sports and activities, Good Sports have developed a subscription solution for sports equipment with reuse included. The solution is delivered in collaboration with the sports teams themselves, so that the members get everything they need to train in one place.

They have started a collaboration with Lyn Fotball, Kolbotn IL and Bækkelaget Sportsklubb (some of the biggest sports clubs in the Oslo area) to develop a solution that makes it easier, cheaper and more sustainable to play football. The three clubs will thus be the very first to be able to offer their members a unique subscription solution that has been developed and operated by the Norwegian start-up company Good Sports.