Everdrop - sustainable cleaning agent tabs and detergent

Business Case

Last updated: Jan 17, 2025

Summary

Everdrop is a startup revolutionising the household and natural care markets by introducing vegan cleaning powders and tablets that are mixed with water once at home. In this way, plastic and chemicals are saved and businesses save money in logistics.

Problem

Plastic is ubiquitous in today's society. A great amount of plastic is specifically flowing into the packaging industry. However, economic and technical limitations cause most plastic packaging to have a linear and unsustainable life, often characterized by a very short use phase.

In addition, home products incur in severe cost inefficiencies in logistics if they are transported already mixed with water, as they occupy much more space thus requiring more packaging and more travels.

Solution

Everdrop has a vast product range including household products (cleaning tabs, dishwasher tablets, laundry detergent, washing-up liquid, toilet cleaner, accessories) and - with the everdrop natural care line - natural cosmetics as well (hand wash & body wash).The advantages of Everdrop are:

1. no plastic waste – thanks to high-quality, reusable bottles,

2. vegan, naturally based ingredients – no unnecessary chemicals,

3. less CO₂ due to reduced transport volume.

Consumers can purchase refills individually or subscribe to have them shipped in set time intervals.

PACKAGING

The new generation of everdrop refill sachets is made of FSC/PEFC-certified paper. These sachets are 100 percent free of plastic films, aluminium, fluorocarbons, chlorinated hydrocarbons and optical brighteners.

Since the company does not use plastics in its disposable packaging, its bags are made of paper. This means that Everdrop uses a renewable raw material. A thread made of organic cotton is sewn into the bags to close them.

After use, consumers can dispose of the bags - with the thread - in the waste paper and thus return them to the recycling cycle. The thread is sieved out in the recycling process and then thermally recycled. Consumers can therefore also dispose of it directly in the residual waste.

Everdrop's plastic bottles are made almost entirely from recycled material (100% for rPET bottles, 98% for rHDPE bottles). The company glass bottles are made in Germany and are designed to last as long as possible. The body of the bottle has a minimum of 10 percent recycled glass, which comes from nearby recycling centres. These are the refillable units that are meant to be purchased just once.

LOGISTICS

The company also focuses on sustainability when shipping everdrop package. By shipping with DHL GoGreen, the emissions generated during shipping are already offset by DHL.

Outcome

In just three years everdrop has already disrupted the household and beauty markets in Germany, Italy, Switzerland and France.

Industries

Involved organisation(s)

Contributors

Owner

Date added: Dec 21, 2022

Last updated: Jan 17, 2025

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