KENT - plant based home compostable underwear

48 million tones of clothing are disposed worldwide every year. 73% are incinerated, 12% is reused, 12% is downcycled, and only less then 1% is turned into new clothes.

KENT packaging and pants (underwear) are made exclusively from plant-based materials and are fully biodegradable and compostable. KENT briefs will disappear and return to nature as a resource (in only 90 days) helping reduce landfill waste. Unlike fast fashion, KENT products are softer, stronger and built to last.

Although KENT underwear can be easily home composted in any soil, the company is sensible to customers who do not have a home composter available and it therefore set up a take back program. Customers can order a shipping kit on the company website for a price of 5$. They will then receive a take-back bag. After that, they will simply have to fill the bag with washed, cut up underwear and drop it for delivery at any USPS. The pants are then composted by a KENT partner and the customer gets back a 10$ discount for any future purchase. Consumers can receive store credit also when they compost at home by sending photo proof to the company via email.