“Me-to-you” – customer shipping

Business Case

Last updated: Jan 22, 2025

Summary

Meg-til-deg (me-to-you in English) is a consumer-to-consumer shipping service launched by Helthjem. The service facilitates the distribution of used goods among consumers and it is known for its convenience. The pick-up and delivery are all arranged online, and all the user has to do is put the package on their doorstep.

Problem

Online marketplaces to buy and sell second-hand goods are used every day. There is a need to facilitate the shipping of the used goods among customers.

Solution

The service opens up the existing newspaper distribution network to consumers wanting to sell used goods through marketplaces. The online booking solution is simple and intuitive: users simply enter a five-digit code on their package and leave it on their doorstep. The package will be delivered to the receiver using the distribution network.

Outcome

Research shows that 85 percent of users use the service to sell used items through marketplaces in Norway. The “meg-til-deg” service facilitates more sales of used goods across geographies as 55 percent of users sold more due to the convenience of the service. The circular economy in Norway, especially reuse and resell, is growing, and in 2019 Helthjem saw a 2,000 percent increase in volume for this service. “meg-til-deg” has now become an established way of sending packages between private citizens. The service will now focus on growing geographically and providing a more integrated solution in the popular marketplaces.

Location

Key elements of the circular economy

Contributors

Owner

Date added: Feb 1, 2021

Last updated: Jan 22, 2025

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