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Birla Cellulose commits to circularity and innovation with Liva Reviva Line
Last updated: Sep 2, 2021
Summary
The Liva Reviva line is a viscose fibre 20% of pre-consumer cotton waste and 80% responsibly sourced wood pulp, which is certified Recycled Claim Standard.
Birla Cellulose is also developing a viscose fibre with 50% recycled content.
Problem
The current linear system adopted by the textile industry is currently unsustainable and often the production of viscose fibre is associated with forest depletion.
Solution
Liva Reviva is a fibre developed by Birla Cellulose following circularity principles, using industrial textiles waste. Moreover, inside Liva Reviva fibre there are unique molecular tracer to verify the source and comply with traceability system through the Blockchain platform Green Track . The production of Liva Reviva is associated with low greenhouse gases emission, sustainable forestry and low water consumption.
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Date added: Sep 2, 2021
Last updated: Sep 2, 2021
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