Brunello Cucinelli: Complementary repair services for luxury knitwear

Cashmere is a limited, precious resource with many environmental implications. While durable, high quality cashmere can be difficult to clean when stained due to its delicate nature, and it is also susceptible to damage through moth holes. Brunello Cucinelli decided to develop a repair department in order to preserve the high quality materials and ensure garments were usable, and could be passed down through generations.

Customers have to submit a repair request through their online account, on Brunello Cucinelli's shop website. Customers need to have the item's SKU number to proceed with the request. Customers then select what the damage is, given options ranging from holes, to piling yarn, to fit, as well as a detailed description of the damage. They are then asked to take a number of images showing the damage, and the labels. After the request is confirmed, the item is shipped to the repair department in Italy. Items are repaired for free.

While the repair service has been in use since the brand's beginnings in 1978, it is only in recent years that Brunello Cucinelli have noticed a distinct growth in demand. The brand estimates they did 5,000 repairs in 2019.