Infinited Fiber Company and WEEKDAY collaborate to create a unique denim outfit made from regenerated, post-consumer textile waste

Business Case

Last updated: Jan 6, 2023

Summary

In 2019, IFC and Maisie Williams teamed up with H&M’s Weekday brand to raise awareness of the need for circularity in fashion by co-designing a unique denim outfit made of 100% Infinited Fiber produced entirely from regenerated, post-consumer textile waste. This collaboration meant that Weekday became the first brand globally to create a garment using a new sustainable fabric by Infinited Fiber Company (IFC). 

Problem

Of the current textile recyclers in operation today, most can only recover and recycle one material. However, much of the clothing created today is compiled from blended fibre, with polyester-cotton the most commonly produced by the fashion industry. Until recently, any recycling process that preserved the polyester polymers would degrade the cotton fibres and vice versa. The inability of textile recyclers to salvage both types of fibre is a barrier to circularity for the textile industry, leading to a loss of valuable material resources and increasing volumes of textile waste.

Solution

IFC’s unique Infinna™ textile fibre transforms textile waste into a high quality and sustainable circular alternative to cotton. IFC are able to offer Textile-to-textile fibre regeneration, where clothes and textiles made with our regenerated fibres can be recycled with other textile waste and reborn again as Infinna™. The Infinna™ fibre is soft and versatile like cotton and eliminates the need to grow new materials by capturing the value of what’s already been produced. Infinna is biodegradable, and clothes made with it can be recycled again in the same process together with other textile waste. It’s created out of cellulose, the building block of all plants. Any non-cellulosic materials in the raw material – like polyester, elastane and dyes – are removed in Infinited Fiber Company’s process.

Outcome

This partnership between IFC, Weekday and Maisie Williams helped raise awareness of the need for circularity in fashion and demonstrate what Infinited Fiber Company’s technology enables, highlighting how to recycle garments again and again without compromising on the quality, thereby creating a true circular fashion economy.

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Date added: Sep 17, 2021

Last updated: Jan 6, 2023

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