ALL NEWS & UPDATES

Glasgow Embraces Pioneering Circle City Scan Approach
June 20, 2016
Glasgow Embraces Pioneering Circle City Scan Approach

The City of Glasgow is on the road to becoming one of the world's first circular cities. The city has taken its first steps in creating  a stronger more sustainable economy by completing the Circle City Scan. Commissioned through a partnership between Glasgow Chamber of Commerce, Zero Waste Scotland and Glasgow City Council, an analysis of the city’s material flows was executed by Circle Economy.

This pioneering study of Glasgow’s economy, identified leading industries through which the city’s economy can become more ‘circular’ and defined implementation strategies and opportunities for the region’s business community. The goal of the Circle City Scan is to pinpoint areas in which the city of Glasgow can benefit from new collaborations, create market opportunities and increase profits, while reducing the city’s environmental impact. The resulting report highlights sectors in which circular business models can be applied and specifies strategies to accomplish the practical and scalable implementation of these circular solutions.

The real benefits of the circular economy, recognised by Glasgow, is that it allows economic growth, prosperity and security by reducing the city’s unhealthy and harmful dependency on scarce natural resources. Circular thinking will inspire companies to increase their raw material efficiency by keeping the resources they use in circulation for as long as possible and to recover products when they are no longer being used by the consumer to act as inputs in a new cycle. Glasgow sees this new approach as a solution to create  improved product quality, economic growth, jobs and ultimately a future proof, more resilient city.

“This study has brought into focus how the Chamber can support local businesses, and champion the circular economy in Glasgow to ensure it becomes an important part of the overall commerce in the city.’’ - Alison McRae, Senior Director of Glasgow Chamber of Commerce
A Practical Roadmap for the Implementation of a Circular Economy

An extensive analysis of the city of Glasgow’s economical and political landscape showed that the healthcare, education and manufacturing sectors are pivotal to maintaining the city’s welfare. Combined, they provide 117,500 jobs and a quarter of the city’s total economic value. By mapping the city's resource flows from consumption to waste, the food and beverage sector was identified as having the greatest circular potential. The report offers a practical and scalable roadmap to implement pilot projects within this sector and identifies several circular strategies that have the potential to boost employment opportunities and strengthen Glasgow's economy.

19-homepage

Practical examples illustrated in the Circle City Scan include the implementation of heat recovery methods of local bakeries and breweries, resulting in a reduction of resource use. The food and beverage sector uses over 34.000 tons of biomass every year and generates over 2.000 trucks of waste. By valorising the city’s waste streams additional revenue streams are added to Glasgow's economy and CO2 emissions are reduced. A practical example of this is the use of bread waste, a staggering 200.000 slices of bread are wasted daily in Glasgow, to create green gas, compost or even beer. Applying circular strategies in the city’s food and beverage sectors creates income, jobs and ultimately reduces carbon emissions.

"Glasgow shows leadership and vision by exploring the opportunities of the circular economy. The city’s desire to transform results from the Circle City Scan into tangible and practical pilot projects highlights their frontrunner status and serves as an example for cities around the world." - Andy Ridley, CEO of Circle Economy

To ensure that the strategies identified in the Circle City Scan are implemented, Glasgow Chamber of Commerce is now reaching out to businesses throughout the region to illustrate the business opportunities that these ‘circular initiatives’ provide. The next step is setting achievable goals and creating local partnerships to implement the four most promising pilot projects identified.

[cta link="http://www.circle-economy.com/glasgowcirclecity" ]Download the report[/cta]

[hr]
Circle Cities Program

The Circle Cities Program addresses where and how circular strategies can be implemented within cities. It illustrates practical and scalable circular opportunities that create jobs, increase resource efficiency and stimulates economic growth. To learn more about our Circle Cities Program please click here.

If you are interested in learning more about our work with the City of Glasgow or our Circle Cities program please contact our Director of Programs, Klaske Kruk (klaske@circle-economy.com)

Read more
Arrow
Circle Economy is proud to welcome SkyNRG, world market leader in sustainable jet fuel, as a member
June 7, 2016
Circle Economy is proud to welcome SkyNRG, world market leader in sustainable jet fuel, as a member

A great synergy exists between SkyNRG and Circle Economy since both organisations are dedicated to build and encourage the development of sustainable business models. Together SkyNRG and Circle Economy will explore opportunities to make the aviation sector more circular.

SkyNRG takes up a pioneering position in realising a long-term sustainable future for the aviation industry. They are specialised in supplying sustainable jet fuel from waste streams like used cooking oil. This alternative source for conventional jet fuel can offer CO2 emission reductions of up to 80%, compared to fossil jet fuel. SkyNRG has already achieved great success in supplying their sustainable jet fuel for example to the customers within KLM's Corporate BioFuel Programme for example. This programme was launched in 2012 and offers KLM corporate clients to reduce their business travel footprint by flying on sustainable jet fuel.

“Circle Economy and SkyNRG both understand that in order to realise a circular economy, engagement of all stakeholders, including governments, businesses, industry and end-customers, is crucial. We are proud to be part of the Circle Economy network and look forward to a successful partnership.”- Maarten van Dijk, CEO SkyNRG 
sky truck aua bon (1)
“We are very happy to have SkyNRG on board. As the global leader for sustainable jet fuel, they are in the position to accelerate the transition to the circular economy in a practical and scalable way, in particular in the very important airline industry, where much progress is to be made.”- Andy Ridley, CEO Circle Economy
Read more
Arrow
How Can Companies Benefit from High Value Material Reuse?
May 25, 2016
How Can Companies Benefit from High Value Material Reuse?

The creation of products and services requires the use of resources in the form of materials, energy, and labour. As a product is produced value is added as more materials, energy, and labour are utilised in the production process. Once the product reaches its end-of-use however, the value created during the production process is almost completely lost due to current waste management practices. Resources that could otherwise be recycled and reused are simply disposed of or incinerated. As a result, more raw materials are required in order to meet the ever growing product needs of consumers.

High value reuse within a circular economy restores products and preserves resources that have reached their end-of-use back to their original state to deliver the same or even improved functions. In this way, the value of products are preserved, reducing the level of risk and costs associated with raw material price volatility and scarcity.

Picture1

The aim of high value reuse is to preserve the value of materials by:

  1. Maintaining and extending (i.e. Improving quality and cleaning methods)
  2. Redistributing - Provide the best possible recovery, reuse and resale of resources across sectors and regions
  3. Upcycling - Creating products of equal or higher value
  4. Downcycling - Creating new products that have a lower value
  5. Recycling - Disassembling and reusing material elements of a product

Special thanks to our panelists who provided great practical examples of how they have integrated high value reuse strategies to their business models!

  • DSM - Lucas Hoex - Manager Circular Economy
  • StoneCycling - Jasper Brommet - Chief Upcycling Officer
  • Dutch Spirit - Linda Docter - Business Development
About Member Deep Dives

Circle Economy’s quarterly Deep Dives on sector or industry based topics are part of the membership offering. They are an excellent way to meet with other members, share insights, learnings and real life issues on dedicated topics, and contribute to creating business opportunities between members.

Interested in becoming a member?

[cta link="http://www.circle-economy.com/membership/" ]click here[/cta]

Read more
Arrow
Insights from Copenhagen: Responsible Innovation in the Fashion Industry
May 24, 2016
Insights from Copenhagen: Responsible Innovation in the Fashion Industry

The Youth Fashion Summit

https://vimeo.com/167694724

“This is the first generation of people who really understand climate change, and the last ones who can really do anything about it.”  - Former President of Ireland, Mary Robinson, quoted by Dilys Williams, Director of the Centre for Sustainable Fashion

For the three days, over 100 students, from 40 nations, gathered together in the dappled courtyards and halls of the The Royal Danish Academy to unpack and reinterpret the 17 UN Sustainable Development Goals. Their mission was to devise seven demands on the fashion industry, which would be presented at the Concert Hall, only two days later.

This was no easy feat, especially for a diverse group of perfect strangers. As facilitator for the circularity working group, Project Manager of Circle Economy's Circle Textiles Team, Gwen Cunningham saw, first hand, how they grappled to come to terms with these complex topics during the intensive workshop days. The driving questions emerged; can the fashion industry be a vehicle for change? How can we harness it’s spark, it’s creativity and it’s omnipresence, to address issues surrounding the environment, climate change, ethics and workers’ rights and welfare.

What rang clear was the total, unanimous agreement that the fashion industry was due for a major overhaul and that this next generation has no interest in inheriting the industry, as is. Their passion and unwavering clarity on the need for change kept the energy at fever-pitch and translated into powerful statements of intent, that industry judges called ‘presidential’, ‘eloquent’ and ‘purposeful’.

The Copenhagen Educators Summit

Bejamin Edwards, NIKE, Angela Snow Nike, Hendrik Heuerman, H&M

Picture by Gianluca Mazzarolo from GM Creative Studio

“Thank you for the work you do- the students’ ideas are changing the game” - Angela Snow, Senior Director, Global Design, Culture and Community, Nike

During a productive evening of workshops, networking, and panel discussions including Claire Bergkamp, Head of Sustainability and Ethical Trade at Stella McCartney, Angela Snow, Senior Director of Global Design, Culture and Community and Nike and Caroline Kahn Manager of Product Sustainability at Nike three core take-aways emerged:

  • Universities have a responsibility to challenge the basic logic of mass consumption and mass production. Isn’t a curriculum which asks for 8-piece collections, or packs five projects into one academic year, supporting the fast-paced, waste-ridden mentality that is at the heart of the problem? Can an institution also play a role in teaching students how to advocate for responsible consumerism?
  • Sustainable thinking is an emerging competency that is now actively sought after by the industry. But what hard and soft skills does a sustainable designer, brander or manager need? And how can universities nurture qualities such as empathy, critical inquiry, material innovation and systems thinking?
  • There is a need for more direct conversation between industry and education. Snow exclaimed ‘we find that students are producing work (theses, collections, innovations) based on what they think the industry needs- we know what we need’. There is a clear need for structures like Beyond Green, that facilitate continuous interaction, within a framework.

The Copenhagen Fashion Summit

2016 - GMCS - CFS - 27

Picture by Gianluca Mazzarolo from GM Creative Studio

“This idea of a sustainable ‘journey’ is killing us. It’s not a journey, it’s a mission’  - Linda Greer, Scientist, National Resources Defence Council

Fighting Summit fatigue, we forged our way to the largest and the last event of the week; the Copenhagen Fashion Summit. Over 1.200 attendees, from 52 countries joined, including senior sustainability leaders from G-Star, Nike, Filippa K, Stella McCartney, H&M, as well as noted individuals such as Suzy Menkes, Renzo Rosso and Vanessa Friedman.

With such a vast and specialised audience, the risk of preaching to the converted was high. Nike and Patagonia emerged as clear highlights, sharing commitments to circular solutions, with Hannah Jones confessing that she ‘never knew she would love waste so much!”.

Livia Firth was  a solid favourite too, bravely calling attention to the ‘elephant in the room’; the fast fashion business model on which we still depend. “Because the impact, the pace, the volume and the economics pre-ordained by this current business model – will not get us to the point we want to get to: one where producers are in partnership with brands, rather than in servitude to them.”

Yet as her passionate voice reverberated from the walls of the concert hall, we were left wondering where is the discussion in these moments? What good is a lone speaker at a lonely podium, when what’s desperately needed, and repeatedly called for throughout the course of the day, is industry collaboration, critical conversation and clear consensus?

Indeed, the highlight was the rallying cry of the next generation who boldly demanded change, and outlined solution-driven actions. You can read their entire manifesto here. May we not only  listen and learn but take action.

Read more
Arrow
Beyond Green 2016: The Pace of the Industry
May 3, 2016
Beyond Green 2016: The Pace of the Industry

Beyond Green is an annual symposium on the future of fashion, organised by Circle Economy and the Amsterdam Fashion Institute. It uses the collective power of students and industry players to tackle critical issues throughout the fashion system; allowing for new and established minds to come together and push the boundaries of what we know, and realize what we dare to imagine.

'Many companies want to take the next step in sustainability, but are not sure how to go about it. Beyond Green is a very necessary model that not only inspires industry to take action, but demonstrates what that action could look like through real business examples, and interactive workshops with students. The event got my adrenaline pumping and opened my eyes to new possibilities for my company'.

- Kirsten Zwart, Queen of Sourcing, Kings of Indigo

BC9A6385

Photo credit throughout: Nina Albada Jelgersma

Inspiration

This first edition, held on the 13th of April, explored ‘The pace of the industry’, and challenged our polarized conceptions of 'fast' and 'slow' fashion. Do these terms refer to speed or quality? Does 'fast' necessarily mean unsustainable? How can 'slow' turn a healthy profit? Must we choose between them?

The first to arrive, toting backpacks packed with laptops and notebooks, eagar fashion students entered the room padded in comfortable layers, clutching coffee cups from the nearby Boterham cafe. Industry leaders promptly followed, appearing a bit lighter and less caffeinated - a mix of local entrepreneurs, notable brands and seasoned sustainability experts. As the curtains closed, seats were taken, and silence fell on the now, anticipatory audience.

What followed was an inspirational start to the day; Helene Smits (Founder, Stating the Obvious) took to the stage to introduce the day’s three keynote speakers, each seeking to explore ‘The Pace of the Industry’,  the theme of this edition of Beyond Green.

‘The rhythm is self-inflicted. We can step out of the current system. There are other options to explore’

- Gwen Cunningham, Project Manager Circle Textiles, Circle Economy

BC9A6411

Setting the context for what’s to come, Circle Economy’s Gwen Cunningham, began by showing a series of abstract images from photographer Aaron Tilley. These adrenaline-inducing scenes perfectly captured the critical moment of history that we find ourselves in. She explained, ‘we are moving away from a past that doesn’t work for us anymore, and freefalling into a future that is not yet defined’. We are challenged to use the adrenaline of such a moment- to feel the urgency to act and get ahead of the change. Gwen went on to outline five moments in the past year that have brought the topic of pace to the surface; Li Edelkoort’s Anti-fashion Manifesto’; the departure of Raf Simons and Alber Elbaz; the impact of climate change on retail sales; the hijacking of fashion week by social media and the alignment of the runway and retail in the United States. In doing so, she posited that the time for change is ripe in the fashion Industry, that new rules apply, and that we can be a part of their making.

“In order to speed up the changes necessary in our industry and make those changes as relevant as possible, we need to collaborate with all stakeholders, both existing and future. Beyond Green brings all relevant parties together, and puts the right questions on the table. Discussing future solutions with students gives both insight and inspiration. Their views and perspective can help us to steer changes in the right direction, and make them more strategic and pertinent. Together we can transform and shape tomorrow’s fashion industry.”  

- Elin Larsson, Director of Sustainability, Filippa K

BC9A6680

Next up Elin Larsson, Director of Sustainability at Filippa K took to the stage to outline the company’s circular approach, which can be viewed as a new definition of ‘slow’:

  1. Reduce: Ensuring that what they do, they do well. Frontrunner’, signature pieces allow Filippa K to delve into the research and collaborations that are needed to devise truly sustainable clothing.
  2. Repair: Facilitating a long life with the first user. Filippa K sells special care products in stores, and offer repair services to keep their clothing wearable. The next ‘Frontrunner’ collection will come with a ‘10 years of care’ guarantee!
  3. Reuse: Ensuring that Filippa K garments have a third, fourth and fifth life. The unwavering  success of their secondhand store, established in 2008, ushered in the 2015 global Collect concept. Additionally, the lease concept invites consumers to become borrowers, providing access over ownership.
  4. Recycle: Ensuring that garments that have reached the end of their useful product lives, are captured and reinjected into the system. Frontrunners’ are designed for cyclability.

The most striking and inspiring about Filippa K, is their bold trial and error approach. Their holistic plan of action has been achieved through multiple well-calculated baby steps, that add up to an impressive whole. Larsson so rightly stated, inertia is the biggest danger of all, and ‘once you are aware, either you do something about it or not, but you are still responsible.’

“Fast might not be the worst thing about fast fashion- it’s just the way that we organise it”

- Martijn van Strien, Founder, Post-Couture Collective

BC9A6493

Lastly, Martijn van Strien, Founder of Post-Couture Collective, shared his vision for a ‘faster than fast’ approach, stating boldly that ‘sometimes fast is just better’. Post-Couture Collective offers an alternative to today’s fashion system, fuelled by an open-source mentality and 21st century technology, the company creates minimalist pieces that are specifically developed as downloadable patterns, to be produced on a lasercutter and assembled by the end user. While such a system could presumably encourage high speed, impulsive production and consumption, it also involves consumers in the production process of a garment and this experience has the potential to incite ‘emotional’ durability.

Van Strien’s media fuelled presentation, carried attendees through three variations of the topic; fast (the current state), faster (made to order, shared ownership, and maker movements) and fastest (body scanning, 3D printing, laser cutting, and virtual reality).  He believes that “these methods will eventually allow us to create something new everyday, without having any damaging effects.

Action

In the afternoon workshops, industry and students worked alongside each other to design future models for specific segments of the market, while considering the aforementioned challenges and opportunities that come with fast and slow models of production and consumption.

“Beyond Green was exciting because of the very inspirational speakers and the mix of people from the industry and fashion students. I thoroughly enjoyed connecting with people with the same interest in sustainability and exchanging ideas and thoughts.”

- Jasmin Hammermayer, Fashion & Management student, AMFI

BC9A6642

Expert external moderators and dedicated AMFI staff led vivid discussions and guided the participants  using custom workshop materials. The result was a series of innovative business concepts ranging from the teen-oriented Vodaclothes, a fast fashion, lease-to-recycle brand included in your monthly phone bill to Wedenim, a members-only club, where basic, unisex denim is amended, treated and customized by local denim specialists, to tech-savvy Changeables, high-quality, durable clothing, equipped with downloadable nano printing technology.

BC9A6673

To view the full length keynote presentations please use the video player below.

Special thanks to Nina Albada Jelgersma for capturing photos from this great event! Click on any of the photos below to check out the event photo gallery.

[gallery link="file" size="medium" ids="10450,10449,10448,10447,10446"]

BC9A6693
BC9A6692
BC9A6691
BC9A6689
BC9A6686
BC9A6684
BC9A6683
BC9A6681
BC9A6675
BC9A6680
BC9A6673
BC9A6672
BC9A6671
BC9A6670
BC9A6669
BC9A6668
BC9A6665
BC9A6664
BC9A6663
BC9A6656
BC9A6655
BC9A6653
BC9A6650
BC9A6649
BC9A6648
BC9A6646
BC9A6645
BC9A6644
BC9A6642
BC9A6639
BC9A6633
BC9A6627
BC9A6626
BC9A6622
BC9A6619
BC9A6616
BC9A6614
BC9A6613
BC9A6611
BC9A6610
BC9A6608
BC9A6604
BC9A6602
BC9A6601
BC9A6599
BC9A6597
BC9A6595
BC9A6587
BC9A6585
BC9A6584
BC9A6582
BC9A6579
BC9A6578
BC9A6572
BC9A6569
BC9A6568
BC9A6567
BC9A6566
BC9A6563
BC9A6562
BC9A6558
BC9A6556
BC9A6553
BC9A6550
BC9A6549
BC9A6547
BC9A6543
BC9A6540
BC9A6537
BC9A6534
BC9A6527
BC9A6526
BC9A6522
BC9A6521
BC9A6518
BC9A6517
BC9A6516
BC9A6513
BC9A6510
BC9A6508
BC9A6505
BC9A6502
BC9A6499
BC9A6497
BC9A6493
BC9A6489
BC9A6485
BC9A6482
BC9A6479
BC9A6476
BC9A6474
BC9A6473
BC9A6472
BC9A6471
BC9A6454
BC9A6447
BC9A6445
BC9A6443
BC9A6440
BC9A6438
BC9A6436
BC9A6434
BC9A6430
BC9A6425
BC9A6423
BC9A6421
BC9A6411
BC9A6410
BC9A6408
BC9A6406
BC9A6404
BC9A6403
BC9A6401
BC9A6397
BC9A6396
BC9A6395
BC9A6394
BC9A6393
BC9A6391
BC9A6390
BC9A6388
BC9A6385
BC9A6380
BC9A6376
BC9A6375
BC9A6373
BC9A6372
BC9A6371
BC9A6369
BC9A6366
BC9A6360
BC9A6359
BC9A6357
BC9A6356
BC9A6355
BC9A6354
BC9A6352
BC9A6350
BC9A6685

Beyond Green is an annual symposium on the future of fashion, organised by Circle Economy and the Amsterdam Fashion Institute. It uses the collective power of students and industry players to tackle critical issues throughout the fashion system; allowing for new and established minds to come together and push the boundaries of what we know, and realize what we dare to imagine.

'Many companies want to take the next step in sustainability, but are not sure how to go about it. Beyond Green is a very necessary model that not only inspires industry to take action, but demonstrates what that action could look like through real business examples, and interactive workshops with students. The event got my adrenaline pumping and opened my eyes to new possibilities for my company'.

- Kirsten Zwart, Queen of Sourcing, Kings of Indigo

BC9A6385

Photo credit throughout: Nina Albada Jelgersma

Inspiration

This first edition, held on the 13th of April, explored ‘The pace of the industry’, and challenged our polarized conceptions of 'fast' and 'slow' fashion. Do these terms refer to speed or quality? Does 'fast' necessarily mean unsustainable? How can 'slow' turn a healthy profit? Must we choose between them?

The first to arrive, toting backpacks packed with laptops and notebooks, eagar fashion students entered the room padded in comfortable layers, clutching coffee cups from the nearby Boterham cafe. Industry leaders promptly followed, appearing a bit lighter and less caffeinated - a mix of local entrepreneurs, notable brands and seasoned sustainability experts. As the curtains closed, seats were taken, and silence fell on the now, anticipatory audience.

What followed was an inspirational start to the day; Helene Smits (Founder, Stating the Obvious) took to the stage to introduce the day’s three keynote speakers, each seeking to explore ‘The Pace of the Industry’,  the theme of this edition of Beyond Green.

‘The rhythm is self-inflicted. We can step out of the current system. There are other options to explore’

- Gwen Cunningham, Project Manager Circle Textiles, Circle Economy

BC9A6411

Setting the context for what’s to come, Circle Economy’s Gwen Cunningham, began by showing a series of abstract images from photographer Aaron Tilley. These adrenaline-inducing scenes perfectly captured the critical moment of history that we find ourselves in. She explained, ‘we are moving away from a past that doesn’t work for us anymore, and freefalling into a future that is not yet defined’. We are challenged to use the adrenaline of such a moment- to feel the urgency to act and get ahead of the change. Gwen went on to outline five moments in the past year that have brought the topic of pace to the surface; Li Edelkoort’s Anti-fashion Manifesto’; the departure of Raf Simons and Alber Elbaz; the impact of climate change on retail sales; the hijacking of fashion week by social media and the alignment of the runway and retail in the United States. In doing so, she posited that the time for change is ripe in the fashion Industry, that new rules apply, and that we can be a part of their making.

“In order to speed up the changes necessary in our industry and make those changes as relevant as possible, we need to collaborate with all stakeholders, both existing and future. Beyond Green brings all relevant parties together, and puts the right questions on the table. Discussing future solutions with students gives both insight and inspiration. Their views and perspective can help us to steer changes in the right direction, and make them more strategic and pertinent. Together we can transform and shape tomorrow’s fashion industry.”  

- Elin Larsson, Director of Sustainability, Filippa K

BC9A6680

Next up Elin Larsson, Director of Sustainability at Filippa K took to the stage to outline the company’s circular approach, which can be viewed as a new definition of ‘slow’:

  1. Reduce: Ensuring that what they do, they do well. Frontrunner’, signature pieces allow Filippa K to delve into the research and collaborations that are needed to devise truly sustainable clothing.
  2. Repair: Facilitating a long life with the first user. Filippa K sells special care products in stores, and offer repair services to keep their clothing wearable. The next ‘Frontrunner’ collection will come with a ‘10 years of care’ guarantee!
  3. Reuse: Ensuring that Filippa K garments have a third, fourth and fifth life. The unwavering  success of their secondhand store, established in 2008, ushered in the 2015 global Collect concept. Additionally, the lease concept invites consumers to become borrowers, providing access over ownership.
  4. Recycle: Ensuring that garments that have reached the end of their useful product lives, are captured and reinjected into the system. Frontrunners’ are designed for cyclability.

The most striking and inspiring about Filippa K, is their bold trial and error approach. Their holistic plan of action has been achieved through multiple well-calculated baby steps, that add up to an impressive whole. Larsson so rightly stated, inertia is the biggest danger of all, and ‘once you are aware, either you do something about it or not, but you are still responsible.’

“Fast might not be the worst thing about fast fashion- it’s just the way that we organise it”

- Martijn van Strien, Founder, Post-Couture Collective

BC9A6493

Lastly, Martijn van Strien, Founder of Post-Couture Collective, shared his vision for a ‘faster than fast’ approach, stating boldly that ‘sometimes fast is just better’. Post-Couture Collective offers an alternative to today’s fashion system, fuelled by an open-source mentality and 21st century technology, the company creates minimalist pieces that are specifically developed as downloadable patterns, to be produced on a lasercutter and assembled by the end user. While such a system could presumably encourage high speed, impulsive production and consumption, it also involves consumers in the production process of a garment and this experience has the potential to incite ‘emotional’ durability.

Van Strien’s media fuelled presentation, carried attendees through three variations of the topic; fast (the current state), faster (made to order, shared ownership, and maker movements) and fastest (body scanning, 3D printing, laser cutting, and virtual reality).  He believes that “these methods will eventually allow us to create something new everyday, without having any damaging effects.

Action

In the afternoon workshops, industry and students worked alongside each other to design future models for specific segments of the market, while considering the aforementioned challenges and opportunities that come with fast and slow models of production and consumption.

“Beyond Green was exciting because of the very inspirational speakers and the mix of people from the industry and fashion students. I thoroughly enjoyed connecting with people with the same interest in sustainability and exchanging ideas and thoughts.”

- Jasmin Hammermayer, Fashion & Management student, AMFI

BC9A6642

Expert external moderators and dedicated AMFI staff led vivid discussions and guided the participants  using custom workshop materials. The result was a series of innovative business concepts ranging from the teen-oriented Vodaclothes, a fast fashion, lease-to-recycle brand included in your monthly phone bill to Wedenim, a members-only club, where basic, unisex denim is amended, treated and customized by local denim specialists, to tech-savvy Changeables, high-quality, durable clothing, equipped with downloadable nano printing technology.

BC9A6673

To view the full length keynote presentations please use the video player below.

Special thanks to Nina Albada Jelgersma for capturing photos from this great event! Click on any of the photos below to check out the event photo gallery.

[gallery link="file" size="medium" ids="10450,10449,10448,10447,10446"]

Read more
Arrow
Overcoming financial barriers with circular business
April 13, 2016
Overcoming financial barriers with circular business

‘Money makes the world go round’, the new report on financing the circular economy, provides directions for overcoming financial barriers that circular businesses encounter. Answers lie in collaboration throughout the value chain and creating financial instruments to invest in a chain or network of businesses rather than in a single business. This way, risks and rewards can be shared and incentives to collaborate arise with the aim of creating a circular chain in which all participants earn a piece of the pie.PGGM took the lead in organizing the working group FinanCE, consisting of PGGM, Intesa SanPaolo, Rabobank, ING, ABN AMRO, EIB, EBRD, Circularity Capital, RSM Erasmus University, Ellen MacArthur Foundation, KPMG Luxembourg, Banking Environment Initiative of Cambridge, Circle Economy and Sustainable Finance Lab.The FinanCE working group was founded in order to understand the implications of the circular economy on business models and corresponding financing of circular business. The motivation behind this is the need for funding of circular business in order to take off and accelerate the transition. The report identifies opportunities for financial institutions to learn how to recognize and to invest in the winners of the future. The most important opportunities are

  • increased profitability through higher asset utilisation
  • risk mitigating potential of circular businesses
  • long-term relationships that increase margin stability

As part of Nederland Circulair! the researchers from Sustainable Finance Lab and Circle Economy conducted various case studies in order to understand the financial barriers that various circular businesses face. The circular economy consists of a number of new business models, which they found to be easily categorized into three categories:

  1. Circular Innovation Models focus on the developing phase. Products and materials are designed to make them long-lived and-/or easy to maintain, repair, upgrade, refurbish, remanufacture or recycle.
  2. Circular Use Models focus on the use phase by optimally using the product and its added value. These business models make it possible to retain ownership of the product (e.g. by servicing a product rather than selling it) and/or take responsibility of the product-lifetime (e.g through maintenance services, or add-ons to extend the lifetime of a product). A great example is the Bundles business case for servicing washing machines.
  3. Circular Output Models focus on the output and its added value after the use phase. In these business models revenue is generated through transforming waste into products or useful resources.

All business model categories have their own financial consequences. The report specifically addresses financing issues in Circular Use Models, in which the earning model consists of retaining ownership of the products and selling the service of using them. The issues that were found concern the need for increased working capital (i.e. buying machines with a longer pay back period), which challenges cash flow-based financing. Additionally, contract-based financing becomes very important with these shifts in ownership and responsibility. What makes these business models different from already existing product-service-systems is the shift in underlying products (for example low capital (non-) consumables) and B2C markets. Consequently, there exists a need for financial solutions and ready to use product-as-a-service contracts for low capital products and B2C markets. Moreover, predicting the success of this new product-market combination is difficult, meaning the risks for investors are unclear and therefore perceived as high.Circle Economy and Sustainable Finance Lab believe this report is just the beginning. Now that the challenges are clear, the aim is to make those first circular deals by creating the necessary conditions and financial- and legal structures to invest in circular business and chain collaboration. Support by a more diverse financial landscape is crucial and can be increased reinventing equity- and debt instruments and by including innovative financial technologies (blockchain, peer-to-peer lending, crowdfunding platforms etc.). We believe it is time to pave the way by designing financial structures that elevate long-term thinking and chain cooperation.

[cta link="http://www.circle-economy.com/moneymakestheworldgoround" ]Download the full report here[/cta]
Read more
Arrow
Developing a Roadmap for the First Circular City: Amsterdam
April 10, 2016
Developing a Roadmap for the First Circular City: Amsterdam

The city of Amsterdam has made a major step in the transition to become one of the world’s first circular cities. Commissioned by the city, Circle Economy implemented its newly developed City Circle Scan to identify areas in which Amsterdam can make the most significant, tangible progress in realising a circular economy. The first City Circle Scan to be done at this scale globally, the resulting report identifies areas in which circular business models can be applied and highlights strategies to accomplish practical implementation of these sustainable solutions.

 “The potential of a circular economy is enormous, and that is why we focused on research and are willing to support anyone who strives to make the circular economy a reality in our city. Globally, we are the leader in this field.” - Alderman Abdeluheb Choho of Amsterdam 

The report outlines the details of the city’s system processes and identifies the construction and organic waste chains as potential drivers of the transition to circularity and long term effects each will have on Amsterdam’s current linear economy.

  • Added Value: Implementation of material re-use strategies has the potential to create €85 million of value per year within the construction sector and €150 million of value per year with more efficient organic residual streams.
  • Material Savings: The material savings could add up to nearly 900 thousand tons per year, a significant amount compared to the current annual import of 3.9 million tonnes currently utilised by the region.
  • Job Creation: Increased productivity levels have the ability to add up to 700 additional jobs in the building sector and 1200 additional jobs in the agriculture and food processing industry.
 “Practical implementation of the circular economy is critical if we are to address the great environmental and social challenges highlighted at COP21 and incorporate solutions to these challenges into the daily activities of citizens and businesses. Amsterdam is the first of many cities around the globe implementing the City Circle Scan and developing road maps for a transition to a circle economy.” - CEO of Circle Economy, Andy Ridley 

Concluding with a vision of the future, including a roadmap and action agenda, the report provides guidance on how the city’s value chains can be altered to stimulate innovation, business opportunities, and job creation in both established and newly created sectors. The municipality is inviting interested parties to submit ideas and suggestions to aid in the implementation of these relevant, circular projects.If you have an idea to help aid the city with this transition please click here.

[cta link="http://www.circle-economy.com/amsterdamcirculairecityscan" ]Download the report (Dutch)[/cta][cta link="http://circle-economy.com/amsterdamcirclecityscan" ]Download the report (English)[/cta]

Circle Economy would like to sincerely thank our partners TNO and Fabric for their dedication to making this City Circle Scan possible.

Read more
Arrow
Circular Opportunities for Brussels Region Presented by Circle Economy and .FABRIC
April 4, 2016
Circular Opportunities for Brussels Region Presented by Circle Economy and .FABRIC
20160315_143346

On the 15th of March, .FABRIC and Circle Economy presented the intermediate results of a study on circular opportunities for the Flemish-Brussels metropolitan region during a workshop in the Bozar museum of Brussels. The project, commissioned by OVAM, aims at inspiring urban designers to take part in a larger program entitled Atelier BXL Productive Metropolis. The workshop was the third in a series of four so called ‘Urban Meetings’ of which the last will be held on June 2nd during the International Architecture Biennal Rotterdam (IABR) 2016.[caption id="attachment_10103" align="alignleft" width="212"]

Brussels Organic Waste Circular Opportunities

Graphics made by .FABRIC and Circle Economy[/caption]The project Circulaire Ruimte - BXL started in December 2015 and is carried out by .FABRIC, Université Libre de Bruxelles and Circle Economy. The first phase of the project is focused on spatially mapping regional material flows – in particular construction waste, organic waste, water and freight – and identifying key impacts. For instance, the analysis shows that the value of organic waste is almost entirely lost due to incineration north of Brussels. The second phase consists of developing solutions based on circular economy strategies. For organic waste this could mean the introduction of new composting and biodigestion plants in and around the city – for example in Buda, an underused industrial site in the north of the city. Due to the mostly southern winds this location has more potential than sites in the south of Brussels.During the workshop on the 15th, the mapping and regional circular strategies were discussed amongst urban designers and external experts. New data, anecdotes, opportunities and challenges were added to finalize the maps. In the coming two months, the regional strategies will be translated into inspiring scenarios for ‘circularly’ redeveloping three specific sites in Brussels situated along the canal: Buda, Masui and Birmingham.Besides during the IABR 2016, the circular scenarios will be displayed this fall during an exhibition on sustainable urban development in the city of Brussels.

Read more
Arrow