Amsterdam, Netherlands, 30 November, 2023—Circle Economy Foundation and Circulair West announced today that the organisations have entered into a strategic partnership to develop and pilot the Circulair West Academy. This pilot project aims to introduce the tools of the Foundation’s Circular Starter Kit to the Circulair West network of founders, leaders and friends. This consists of a documentary about circularity and a gamified e-learning platform.
The partnership brings together Circle Economy Foundation and Circulair West on their missions to nurture a circular economy across sectors. Circulair West was founded by six leading companies—AW Group, de Beelen Group, HOEK, Meerlanden, Ouwehand Bouw & Ontwikkeling and Timpaan—with the goal of accelerating the circular transitions of small- and medium-sized enterprises in the Netherlands. Circle Economy Foundation has developed a series of digital tools, namely the Circularity Academy—a gamified e-learning platform, to train and monitor the adoption of circularity within organisations or communities of stakeholders.
"We are so excited and grateful for the partnership with Circulair West to bring circularity to small- and medium-sized enterprises and their employees across Holland, our home base’’, said Ivonne Bojoh, COO of Circle Economy Foundation. ‘Through this innovative collaboration, our goal is to enable members of the Circulair West network with insights, promote action, connect and track their progress towards a circular economy using the circular digital tools. We trust this is the beginning of an impactful partnership that brings circularity to many Dutch businesses’.
Friends in the Circulair West network will now have access to Circle Economy Foundation’s Circularity Academy (in Dutch), along with the Going Circular documentary and discounted Circular Starter Kits to kick-start their circular transitions. These unique digital tools take stakeholders on an evidence-based journey to help them find out where they are, envision where they can go and understand how to get there. With this in mind, businesses can spearhead their circular transition and help entire sectors and regions transform simultaneously.
"We are thrilled and grateful that Circle Economy, one of the most successful global circular economy impact organisations, is willing to partner with Circulair West to deploy their innovative digital gamification tool towards our members in the provinces of Noord- and Zuid-Holland. This tool, which has already demonstrated remarkable impact and scalability, will now benefit small and medium-sized enterprises, fostering a deeper understanding of circular principles throughout entire organisations’, said Leon van Ast of Circulair West. ‘The comprehensive gamification and user experience will undoubtedly accelerate the adoption and execution of new circular strategies and business models. We eagerly anticipate the transformative impact this collaboration will bring’’.
