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Ralph Lauren enables extended life of its products through 'Live On' pledge

Last updated: Apr 11, 2023

Summary

Ralph Lauren Corporation will enable its past and future products to have an extended life, living on responsibly by 2030 with its new pledge 'Live On'. This initiative is part of Ralph Lauren’s Timeless by Design approach which ensures the brand's philosophy of timelessness is embedded from inspiration through to products’ every use and re-use across generations. The Company also announced that its iconic cashmere sweater will be the first-of-its-kind luxury Cradle to Cradle (C2C) Certified® product.

Solution

The 'Live On' promise was developed as part of Ralph Lauren’s evolved Global Citizenship & Sustainability strategy, Timeless by Design, which is underpinned by its work to: Create with Intent, Protect the Environment and Champion Better Lives. Through Timeless by Design, Ralph Lauren will take its philosophy of creating enduring products that are meant to be loved and worn for generations and apply it across the value chain – from how the Company values the environment and champions the communities it serves from inspiration to manufacture, sale and every use and re-use across generations.

The 'Live On' promise is supported by three foundational pillars that guide initial goals:

- Design for Circularity: Ralph Lauren has committed to designing its products according to circular principles by 2025, including a goal to make five iconic products (“icons”) C2C Certified®. In addition, the Company will offer high quality products made with 100% recycled cotton.

- Enable Circular Consumer Experiences: The Company has committed to extend the life of its products by piloting ways for its consumers to rent, repair, and recirculate Ralph Lauren products by 2025, in select top cities.

- Advance the Circular Economy: By 2025, Ralph Lauren will also invest in scaling regenerative practices – such as the U.S. Regenerative Cotton Fund – and innovative technologies like Natural Fiber Welding, a leading sustainable material science startup that is scaling a new industry standard for natural fiber recycling.

Cradle to Cradle certification is the global standard for products that are safe, circular, and responsibly made. Every component of the sweater will be certified, from the cashmere fiber to its rich dyes, and iconic label made with organic cotton. Consumers will have the option of recirculating their sweater for its next use through a cashmere recycling program. Ralph Lauren’s C2C Certified® Cashmere sweater will be available later this year.