Barbour: Re-wax and repair service for waxed cotton garments

Business Case

Last updated: Jan 18, 2023

Summary

British outdoor/lifestyle wear brand Barbour has been repairing and re-waxing their trademark jackets for over 100 years. The repair service is part of their Wax for Life campaign, encouraging customers to make sustainable choices through personalisation, repair, and responsible in house recycling.

Problem

Waxed cotton is weather resistant and long lasting, making it an incredibly durable fabric. However with use and time, the wax breaks down and makes the fabric more susceptible to damage. Barbour recommends having a waxed cotton garment re-waxed annually in order to preserve and extend the life of the garment.

Solution

Barbour offers a UK-based re-wax, repair, and alteration service exclusively for their waxed cotton clothing range. Customers book their service online, with a wide variety of detailed options, such as restitching a seam in the lining, fitting a new collar, and lengthening/shortening sleeves. Repair/alteration prices range from £10 to £45. Once customers have specified and paid for their service online, they send their garments to Barbour's South Shields factory, where a re-wax service will take approximately ten days, while repair services will take up to 31 days. Garments are then sent back to their owners.

Barbour also sells wax to customers and publishes guidelines on how to rewax clothing at home.

Outcome

A 2011 article stated that Barbour repaired and re-waxed over 13,000 garments annually, with some repairs costing over £150. At the time, Barbour explained they were breaking even with the repair service cost, and would continue to offer the service as repair was part of their Ethos. Barbour currently does not provide information on how successful their repair service has been since the article was published.


Between September and November 2021, Barbour will be touring some of its partner shops in the UK as part of a re-waxing roadshow. Barbour will invite customers to bring in their worn waxed cotton garments and be part of the re-waxing process. This initiative will give customers a chance to take care of their own garments while being guided by professionals.

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Date added: Sep 2, 2021

Last updated: Jan 18, 2023

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